| Exhibit Design - Exhibit Trends |
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Rockin' Chairs
Six seating examples that rock! |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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The Selling Power of Retro
A car-stereo manufacturer creates an authentic gas-station exhibit and even gives it a name – Sid's Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show. |
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Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
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See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
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No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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EXHIBITOR Magazine's Color Trends 2003
If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003. |
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Fabulous Flooring
Six flooring examples that take a giant step up from carpet and pad. |
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Build 'em and Burn 'em
Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America? |
| Exhibit Design - Themes & Environments |
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Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
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Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
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Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
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Bell of the Ball
Bell Helicopter Textron Inc. nearly triples at-show sales by pointing attendees' eyes to the skies at Heli-Expo 2006. |
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Everything Matters
3D Exhibits Inc. reinvents itself, jazzes its existing customers, and snags eight new big-budget opportunities by focusing on what matters most to trade show professionals – everything. |
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent. |
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More Than S'mores
Exhibit Works Inc. cooks up a tasty booth experience to give attendees s'more – and triples traffic compared to the previous year. |
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
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Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
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Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair. |
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Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
|
Urban Scrawl
Crumpler's low-budget, low-tech exhibit stands out at the 2005 International Consumer Electronics Show, earning the company five times its expected leads and contracts worth $1.2 million. |
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Ticket to Ride
At the 2005 Chicago Auto Show, Chrysler Group took attendees for a ride. Equipped with a swipeable card that tracked time and activities, 800,000 attendees test-drove Chrysler vehicles. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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The Selling Power of Retro
A car-stereo manufacturer creates an authentic gas-station exhibit and even gives it a name – Sid's Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show. |
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Sizzle Awards – Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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In Search of Authenticity
Author James Gilmore and 24 exhibit and corporate event managers toured Las Vegas to find authentic experiences. Along the way, they discovered three principles of corporate event authenticity. |
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Bottoms Up
Quick tips on how to buy liquor, what to buy, and how to control consumption. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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Bring Up the Lights
Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of corporate event lighting. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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The Sound of Muzak
Question: When pursuing a strategically valuable new market, why do you hire a garbage-can designer to create your trade show exhibit? |
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The Art of Lounging
Forget the glitz and glam of the ‘90s. Today's events focus on brand image, understated elegance, and lounge-style comfort. |
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All the World's a Stage
Four corporate event stages that take drama to another level. |
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EXHIBITOR Magazine's Color Trends 2003
If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003. |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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Exhibiting the Intangible
SignalSoft uses a fake city and an interactive customer tour to make its unseen products come to life. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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Zen and the Art of the Anti-Booth
United Plastics Group finds ROI enlightenment in Zen garden exhibit. |
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The Three Faces of Arnold Palmer
Three brands, one booth. How to differentiate them? This golf company created an exhibit with a multiple personality - and made it work. |
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Painted Pigs and Garden Parties
ProQuest taps Martha Stewart's popularity for a show program that harvests 3,000 leads. It's a Good Thing. |
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Theme Schemes
Pump up your show presence with a themed exhibit. |
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Quiet Please!
How three exhibitors overcome the distractions of a noisy show floor to capture customer attention. |
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Creating an Exhibit Theme
Use this eight-step formula to brainstorm a killer theme for your next promotion. |
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Outdoor Exhibiting: The Great Wide Open
Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide. |
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Shake Rattle & Roll: Welcome to Experience Exhibiting
Creating memorable sensory experiences to differentiate yourself from the competition. |
| Exhibit Design - Traffic |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which of the five proposed design concepts will you choose and why? |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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Selecting Booth Space
The ins and outs of choosing where to set up shop. |
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An Exhibit Outgrown
How SmartWool's new trade show booth beat the fast-growth blues. |
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Preparing Your Staff for Space Invaders
Train your staff how to work your exhibit configuration so they don’t feel like they’re exhibiting on another planet. |
| Exhibit Design - Location |
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Show Selection - The Five-Step Shuffle
Does your company employ Russian roulette or realistic rationale when planning its show schedule? Skip Cox explains the fancy footwork behind his five-step method to show selection. |
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To the Moon, Alice
Five space-related venues you've never considered. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Selecting Booth Space
The ins and outs of choosing where to set up shop. |
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Lost in Space
12 ways to overcome a bad booth location. |
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Guerrilla Space Selection
It ain't the size, it's the location. Simon & Schuster Interactive avoids the big sharks in E3's expo halls and makes a splash in the lobby. |
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Outdoor Exhibiting: The Great Wide Open
Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide. |
| Exhibit Design - Graphics |
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Cut It Out
Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood. |
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Getting Graphic
From crafting your message to crating your shipment, consider these tips and techniques to maximize the effectiveness of your exhibit graphics and minimize your expenses. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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When Good Graphics Go Bad
Do you have a back-up plan in case your exhibit graphics turn up missing, damaged, or misspelled at your next show? Here are some suggestions from exhibit managers who've been there. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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10 Small-Booth Graphics Mistakes
Our experts identify 10 classic graphics mistakes, and the rules you need to know to avoid them. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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But Can They Read It?
Principles of Effective Exhibit Graphics |
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10 Ways to Waste Money on Graphics
Here's a painless way to cut costs: Stop paying for things you shouldn't be doing in the first place. |
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Crop Graphics Costs
15 tips to help keep your graphics costs down. |
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Exhibit Graphics: The Next Generation
New technologies turn graphics into bold, inventive attention-getters |
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Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
| Exhibit Design - Materials |
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Cut It Out
Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood. |
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Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
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Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
|
|
Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
|
|
Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
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All-Star Awards – A Model Plan
Thanks to his 'little' idea, Paul Shelton saves Astec Inc. big money at CONEXPO-CON/AGG – and doubles sales leads. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
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Fire in Your Booth
A guide to fire regulations and fire safety in trade show facilities. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs, hot-mix asphalt facility manufacturer Astec Inc. replaced its $6-million equipment with 1/8-scale replicas at CONEXPO-CON/AGG 2005. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
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|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
|
|
Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
|
|
Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
|
|
Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
|
|
Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
|
|
See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
|
|
In Search of Authenticity
Author James Gilmore and 24 exhibit and corporate event managers toured Las Vegas to find authentic experiences. Along the way, they discovered three principles of corporate event authenticity. |
|
|
No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
|
|
How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
|
|
All the World's a Stage
Four corporate event stages that take drama to another level. |
|
|
Build 'em and Burn 'em
Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America? |
|
|
Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
| Exhibit Design - Small Exhibits |
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Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground. |
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Urban Scrawl
Crumpler's low-budget, low-tech exhibit stands out at the 2005 International Consumer Electronics Show, earning the company five times its expected leads and contracts worth $1.2 million. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge – without breaking the bank. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
|
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10 Small-Booth Graphics Mistakes
Our experts identify 10 classic graphics mistakes, and the rules you need to know to avoid them. |
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The All-Purpose Small Exhibit
The 10-foot exhibit, like the basic black dress, can be easily adapted to accommodate a variety of applications. Here are five applications that highlight what's possible. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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The Wild West on Pennies a Day
How a video training company turned $2,000 worth of paint, lumber and labor into a must-see booth. |
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The Art of the Booth
With spare parts, ingenuity and $4,300, Art Expeditions creates a mini-masterpiece |
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Do-It-Yourself Booth Scores 2,500 Leads
Tiny Steamboat Software turns water to wine with a can-do attitude and $600 worth of Home Depot supplies. |
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Docs With Ambulance Make Out Like Bandits
I. T. Doctors scraps its exhibit, rents an ambulance and cashes in at a computer show. |
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$500 Booth Steals Show
Frugal but creative, Al Mannino pulls off a bank job. |
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How To Create Buzz In Your Small Exhibit
Power of the mosquito. |
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Small but Mighty Exhibits
Successful small exhibitors that make a big impact. |
| Exhibit Design - Details |
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Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
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|
Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
|
|
Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
|
|
Bell of the Ball
Bell Helicopter Textron Inc. nearly triples at-show sales by pointing attendees' eyes to the skies at Heli-Expo 2006. |
|
|
Everything Matters
3D Exhibits Inc. reinvents itself, jazzes its existing customers, and snags eight new big-budget opportunities by focusing on what matters most to trade show professionals – everything. |
|
|
Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent. |
|
|
More Than S'mores
Exhibit Works Inc. cooks up a tasty booth experience to give attendees s'more – and triples traffic compared to the previous year. |
|
|
Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
|
|
Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
|
|
Chairs with Flair
With endless seating options available, there's no excuse for cliché chairs. Here are six seating options that are anything but ordinary. |
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Step Right Up
Six exhibit staircases that elevate both attendees and exhibit design. |
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Rockin' Chairs
Six seating examples that rock! |
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Display Must Go On
Six product displays that rival Crate and Barrel in attendee allure. |
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A Welcome Change
Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old. |
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Behind Closed Doors
Six innovative conference-room designs. |
|
|
Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
|
Now Playing in Theaters
Six presentation theaters that go way beyond plasma monitors and folding chairs. |
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May I Help You?
Six welcoming reception desks to delight and inspire you. |
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Movers and Shakers
Want to blend out on the show floor? Try adding action to your exhibit with one of these 10 examples. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
|
|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
|
|
Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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