Exhibit Staffing & Training
In the world of face-to-face marketing, staffers can mean the difference between success and failure. Here are suggestions and examples to help you select, train, and manage your staff effectively.
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Online Articles |
On the Road and a Shoestring
With budgets under the knife, here are 10 tips to help you cut your company's exhibit-related travel expenses.
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Training Day
To unite six different companies and several product lines under a single corporate umbrella, Ply Gem Industries Inc. builds a more effective booth-staff team via day-long pre-show training sessions.
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Seven Staffing Strategies
After facing the perfect storm of staffing challenges – including more than 700 staffers in a 300,000 square foot booth – exhibit manager Ronald Marien shares seven key staffing tactics.
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There is No "I" in Staffer
Your booth staff is the team that makes your marketing plan come to life. So make sure you've got the right players in the right positions, or you'll wind up with a lineup that can't score your goals.
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Article Library (PDFs)
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