Event Marketing - Measurement
Can you really measure an event's effectiveness? You bet. Here are the measurement strategies, resources, and tools you'll need.
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Paper vs. Electronic
The luddites square off against the technophiles to debate the pros and cons of paper and electronic lead systems. |
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Zero to $200,000 in Seven Steps
How I lost my trade show budget, developed an internal marketing plan, and convinced 12 business units to contribute a total of $200,000 to fund my trade show program. |
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How to Write a Post-Show Report
A trade show isn't over until you evaluate your success and compile a comprehensive report. Here are nine sections to include. |
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How to Measure the Value of a Trade Show Program
Justify the value of your trade show program to management by speaking their language. Here's a four-step measurement process based on metrics used by sales, marketing, finance, and PR. |
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All-Star Awards: ROI Reboot
Glenda Brungardt of Hewlett-Packard Development Co. initiates an automated measurement program on management's dollar. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. |
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How to Create an Attendee Survey
This article will help you decide: A. How long to make your survey B. What questions to ask C. When to send your survey D. All of the above. |
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How to Use Research to Improve Your Event
Seven research techniques to help you enhance event content, increase attendee satisfaction, and keep exhibitors coming back for more. |
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How to Write a Trade-Show Annual Report
Xerox's Joshua Stevens explains how investing four hours of time to compile a trade-show annual report can bring you recognition, get corporate buy-in, and even raise your salary. |
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Is Your Event a Success?
Here are six ways to find out. |
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Are Trade Shows Really Worth It?
The answer is a resounding YES. Exhibit Survey's latest audience trends data demonstrate that trade shows continue to attract real buyers. Here are the numbers. |
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How to Measure Live Presentations
Use professional survey techniques to identify and deliver useful results. |
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Life After ROI
Quit apologizing for numbers you can't prove. Meet Return on Objectives, the best new measurement system you'll actually use. |
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Using Audits to Improve Exhibit Performance
Seven steps to determine whether your exhibit measures up. |
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10 Survey-Writing Guidelines
Writing a simple eight-question survey isn't all that simple. You've got to know not only what to ask but how to ask it. Here are 10 survey-writing guidelines to help you create an effective in-booth survey for your next show. |
State of the Industry
Excerpts from the Center for Exhibition Industry Research's 2007 Index. |
Trade Show Trends
How's the trade show industry doing, and how does your industry stack up against others? Learn the answers to these questions and more with excerpts from Exhibit Survey Inc.'s Trade Show Trends report. |
The Event is The Product
RSA Security Inc. grows its annual event from a small, informal gathering to the premiere event in its industry. Its secret? RSA considers the event as one of its key products, with its own research and development strategy. |
Extreme Marketing
Does your marketing suck? According to author and consultant Mark Stevens, it's highly likely – if your event doesn't generate more revenue it costs to produce. |
Metrics, ROI, and Videotape
Which components of your event contribute to its overall success? Six Sigma black belt Martin Smith explains event measurement techniques that take the guesswork out of marketing metrics and enable real-time event improvement. |
The New Voice of the Customer
Most companies don't know that traditional customer inputs can undermine success, growth, and innovation. If you want to ensure success at your next corporate event, it's time to think differently about what your customers want. |
Second Opinion – Invisible Budget Items
How do you get management to understand the value of hidden budget items, such as audience-acquisition resources and measurement, and ultimately approve funding for them? Four corporate event experts weigh in. |
Measuring the Value of Customers
The main purpose of events is to build and strengthen customer relationships. But how do you quantify the value this brings to your company? Dr. Martha Rogers explains a revolutionary new metric to help marketers measure the value of customers. |
The Brazen Art of Marketease
At their annual event, Jim Gilmore and Joe Pine of Strategic Horizons LLP turn the traditional concept of customer service on its head – teasing, tantalizing, and tormenting customers. |
Achieving Brand Unity Through Events
Faced with weak brand identity among its business partners, Best Software Inc. CEO Ron Verni initiates an annual partner conference to unify the company and drive corporate objectives. |
HP's Event-Measurement Imperative
Rob Aston, manager of corporate event marketing for Hewlett-Packard Development Co., discusses the company's event-measurement strategies. |
The Marketing Disconnect
A recent study reveals that only 37 percent of marketers make the CEO's agenda a top priority. Dr. Andrew Tipping discusses the divide between CEO and marketing objectives. |
Trade Show Trends
Trade shows attract qualified buyers and influence their decisions. And we can prove it. Here are the latest results from Exhibit Survey Inc.'s annual audience survey. |
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