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Natural-Born Killers
Astellas Pharma US Inc. uses a 'Natural Killer' campaign to retain 1,500 physicians in its booth for an average of 10 minutes each, twice the previous year's average visit. |
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Bait and Pitch
Fish Software Inc. baits its customers and takes them on an educational product demonstration using a high-tech lure once used to battle the Nazis. |
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Recipe for Success
ProQuest Information and Learning savors the flavor of success with an exhibit experience that tantalizes attendees' taste buds and generates an 86-percent increase in leads. |
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Lumpy Mail Gets Read
Are your prospects bored of boring, old postcards? Are they tired of two-dimensional tactics? Here are five examples of clever 3-D direct-mail campaigns, along with tips to help you take your company's pre-show mailers to the third dimension. |
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Time of Possession
Komatsu America Corp. uses a series of sports-themed activities to keep attendees inside its exhibit, doubling sales leads in the process. |
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The No-Surprise Party
1220 Exhibits threw itself a birthday party and got the best present of all: twice as many RFPs as compared to its 2005 exhibit. |
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Bell of the Ball
Bell Helicopter Textron Inc. nearly triples at-show sales by pointing attendees' eyes to the skies at Heli-Expo 2006. |
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Everything Matters
3D Exhibits Inc. reinvents itself, jazzes its existing customers, and snags eight new big-budget opportunities by focusing on what matters most to trade show professionals everything. |
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions and exceed its lead goal by 100 percent. |
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More Than S'mores
Exhibit Works Inc. cooks up a tasty booth experience to give attendees s'more and triples traffic compared to the previous year. |
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
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A Quality Education
Exhibitgroup/Giltspur educates attendees on the value of quality using a life-sized interactive board game and increases its top-quality leads by 50 percent. |
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Forget Me Not
From crackerjack staff to demos that dazzled, learn how six different companies earned memorable marks in Exhibit Surveys Inc.'s annual Most-Remembered Exhibits study. |
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We Proudly Present
From corporate overviews to in-booth entertainment, five presentation experts identify six categories of in-booth presentations and provide tips on how to select the right approach for your company's audience and objectives. |
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Overcoming the Fear Factor
Cobius Healthcare Solutions LLC's prospects were afraid - of the way technology like Cobius' was terminating the way they worked. But with the help of counseling and cosmetics, the medical software maker soothed attendees' fears and exceeded goals. |
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Game Show
Following a recent acquisition, HP marries its conservative approach to trade shows with the bells and whistles for which its new acquisition is known. The result? Sizzle with substance. |
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Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground. |
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Multipurpose Mailer
Thanks to an innovative personalized mailer, XMPie Inc. generates buzz, qualifies leads, and demonstrates its software before even setting foot on the show floor. |
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Room For Rent
Faced with years of stagnant sales returns, Randy Lee sells IBM Corp.'s exhibit space to its strategic partners, practically doubling his budget and increasing show-related sales by nearly 500 percent. |
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The Intangible Experience
Challenged to bring its multifaceted software to life, Siemens Medical Solutions USA Inc. turns to an imaginary grandmother and doubles its leads from the previous year. |
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All-Star Awards A Model Plan
Thanks to his 'little' idea, Paul Shelton saves Astec Inc. big money at CONEXPO-CON/AGG and doubles sales leads. |
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All-Star Awards Buzz on a Budget
With a little creativity, Tracie Hugley drives 80 percent of show attendees to interact with GeoLearning Inc.'s brand. |
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All-Star Awards Feed the Bottom Line
Aj Thakker reinvents Farm Credit Canada's sponsorship to harvest a 50-percent sales increase and a literal hill of beans. |
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All-Star Awards Follow the Lead
Fast
Brad Barnes of G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds. |
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All-Star Awards Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Consolidation: Putting It All Together
Despite what most exhibit managers might think, consolidations and mergers aren't synonymous with cutbacks and mercy killings. In fact, they just might be the mental shakedown you need. |
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X Marks the Spot
X-Rite Inc. covered the PRINT 05 show wall-to-wall - thanks in part to a craving for pizza and a ''So what?'' attitude. |
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Saving Lost Customers: Inspiration from the Home Depot
After a 30-percent loss in revenue, Word Distribution takes a tip from The Home Depot and creates an exhibit strategy based on customer education. |
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When in Doubt, Use Penguins
To set itself apart from other furniture makers, Magnussen Home Furnishings employs a group of flightless African birds - and generates a 20-percent increase in exhibit traffic. |
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EXHIBITOR Magazine's Eighth Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions |
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Has Anyone Seen My Staff?
Unable to keep tabs on its 100 booth staffers, Hafele America Co. implements an electronic staff-tracking system that boosts leads and enhances customer service. |
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Pfizer's Booth-Staffing Prescription
An effective booth staff correlates directly to exhibiting success. The trick is patching together a crackerjack team of the best people you can find and then never letting them out of your sight. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs, hot-mix asphalt facility manufacturer Astec Inc. replaced its $6-million equipment with 1/8-scale replicas at CONEXPO-CON/AGG 2005. |
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Ticket to Ride
At the 2005 Chicago Auto Show, Chrysler Group took attendees for a ride. Equipped with a swipeable card that tracked time and activities, 800,000 attendees test-drove Chrysler vehicles. |
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Monster: Here, There, and Everywhere
To market its services at an HR trade show, Monster did what any self-respecting, bug-eyed, B-movie creature from the 50s would have done: It grew to giant size and devoured the entire city. |
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Anatomy of a High-Response Direct-Mail Campaign
Five pre-show promotions that take the guesswork out of direct mail. |
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Ask Your Customer, Stupid
Do you know what your customers want from your exhibit? These four exhibitors not only asked customers what they wanted, they took their advice. |
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How to Measure the Value of a Trade Show Program
Justify the value of your trade show program to management by speaking their language. Here's a four-step measurement process based on metrics used by sales, marketing, finance, and PR. |
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All-Star Awards: 1-Percent Solution
Bob Milam of Kerry Americas ignores the masses and focuses on key customers to the tune of $750,000 in sales. |
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. trims her show calendar by 69 percent and boosts leads from zero to 200 per show. |
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All-Star Awards: Online Anytime
Pat Reardon takes Cisco Systems Inc.'s Networkers Conference online to attract 300 new users and add value for existing attendees |
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All-Star Awards: Rerouting FedEx
Camille Ellison consolidates FedEx Corp.'s trade show program and increases leads by 500 percent. |
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All-Star Awards: ROI Reboot
Glenda Brungardt of Hewlett-Packard Development Co. initiates an automated measurement program on management's dollar. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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The Mother of All Databases Tour
Silicon Graphics uses outside experts, inside moles, and high-tech demos to achieve a 35 to 1 return on investment. |
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The Sweet Smell of Success
Gold Canyon Candle Co. uses candles, karaoke, and cr่me brulee to train and retain its key customers. |
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Gentlemen, Start Your Mowers
Gold Eagle Co. turns a lawn-mower racing stunt into a kick-grass, 12-year media event raking in 25-million media impressions annually and a 4-to-1 return on investment. |
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The Selling Power of Retro
A car-stereo manufacturer creates an authentic gas-station exhibit and even gives it a name Sid's Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show. |
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Banking on Ben
To drive its brand to its clients, Bank of America created a traveling country club and hit a hole in one. |
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How to Use Research to Improve Your Event
Seven research techniques to help you enhance event content, increase attendee satisfaction, and keep exhibitors coming back for more. |
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Sizzle Awards False Alarm
A fire-alarm direct mailer sparks a smokin' 95-percent return rate. |
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Sizzle Awards Graffiti by the Foot
Ride Snowboards Co. uses graffiti artists to attract more than 3,000 retailers to its booth, wow industry press, and polish its brand image |
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Sizzle Awards Mirror, Mirror
Matrex Exhibits uses image consultations to lure attendees to its booth for conversations averaging 12 minutes each. |
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Sizzle Awards Turf's Up
New to the golf market, Georgia-Pacific shoots a 12-percent return with its shady direct mailer. |
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Sizzle Awards Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. |
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Let's Do Launch
How Master Foods USA, Speedo, and Internet Security Systems used celebrity appearances, near-naked athletes, and a shredding machine to launch their product and lure the press. |
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The 'No Respect' Tour
Milwaukee Electric Tool's road show draws 1,000 visitors per day making its blue-collar customers feel good about themselves. |
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Corporate EVENT Awards: 40,000 Square Feet of Face Time
Hewlett-Packard Imaging and Printing Group Executive Briefings and Solutions Demonstrations - Silver Award, Performance Tier, Hospitality Category |
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Corporate EVENT Awards: Best Foot Forward
GES Exposition Services, GES/NDA Grand Opening Mixer - Silver Award, Innovation Tier, Direct Mail Category |
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Corporate EVENT Awards: Club VIP
Oracle Corp., Customer Appreciation Event at Oracle AppsWorld - Silver Award, Innovation Tier, D้cor Design Category |
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Corporate EVENT Awards: Hogwarts and All
Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Gold Award, Innovation Tier, D้cor Design Category |
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Corporate EVENT Awards: Invasion of the Geek Snatchers
AMD Area-64 - Judges' Choice Award, Performance Tier, Product Launch Category |
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Corporate EVENT Awards: Living Large
Heineken International, Amstel - The World's Biggest Living Room Judges' Choice Award, Innovation Tier, D้cor Design Category |
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Corporate EVENT Awards: Night Shift
Banc of America Securities - Gold Award, Innovation Tier, D้cor Design Category |
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Corporate EVENT Awards: Press Run
Hewlett-Packard Co. Impressions Road Show - Silver Award, Performance Tier, Mobile Marketing Category |
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Corporate EVENT Awards: Scare Tactics
Lincoln Ballistic Protection Series Launch - Gold Award, Performance Tier, Product Launch Category |
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Corporate EVENT Awards: Shock and Awe
Tenneco Automotive, Monroe Ride Safe Tour - Silver Award, Performance Tier, Mobile Marketing Category |
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Corporate EVENT Awards: Spider Attack
Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Silver Award, Innovation Tier, Direct Mail Category |
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Corporate EVENT Awards: Start Your Engines
Audi AG Frankfurt Sports Night - Silver Award, Performance Tier, Media Event Category |
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Corporate EVENT Awards: Test Flight
Tablet PC Airport Demo Program - Gold Award, Performance Tier, Product Launch Category |
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Corporate EVENT Awards: Village People
Hyundai Motor Deutschland GmbH, 2002 Dealer Meeting - Gold Award, Innovation Tier, Venue Selection |
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It Was Bold. It Was Daring. It Required Tuxedos.
How the not-for-profit Bluetooth Special Interest Group used models, flowers, and a famous heist movie to drive attendees to its members' exhibits. |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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Intel's Eight Strategies for Event Success
How Intel took its developer conference from an event for 200 in San Francisco to a must-attend global program for 23,700. |
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Seeing is Believing
Acuvue caught the eye of the most important market for colored contact lenses with pizza parties, product samples, and personality tests. |
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The Gravy Train
Siemens built a train to carry its technology to its customers and ended up with a runaway hit that picked up 700 passengers a day. |
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A Rich Tradition
The Burger Boat Co. keeps its customers coming back by serving up an event with old-fashioned traditions, serious shop talk, and hamburgers with everything on them including truffles. |
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The Misery Tour
Doctors Without Borders gives guests cholera, diarrhea, and famine and they come back for more. |
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Controlled Access
Hewlett-Packard creates an exclusive exhibit for high-level executives and pre-qualified attendees at ITU Telecom World 2003. |
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Exhibitor Lounge Act
What do you do when your best prospects at a trade show are the other exhibitors? Sponsor an exhibitor lounge. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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The Great Texas Panty Raid
L'eggs ran a mobile tour across the Southwest to sell its new line of Body Beautiful hosiery. Sales jumped 37 percent in a story of sheer success. |
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The Games People Play Tour
To celebrate its 50th anniversary, Sports Illustrated went in search of the games that made us great. |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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To Play's the Thing
Lego builds sales and goodwill for a classic product one plastic brick at a time. |
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The Cookies n' Crime Tour
It's no mystery how Court TV used the public's fascination with forensics to increase a show's brand identity by 33 percent. |
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An Event in Three Acts
Cemex firms up its corporate message with actors, dancers, and near-naked people in plastic. |
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Caution Filling is Hot!
EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions. |
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I Was Abducted by Aliens!
To promote a new TV show, the Sci Fi Channel brought alien abduction down to Earth and got results that were out of this world. |
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Goodwill Gains
Companies that combine philanthropy and exhibiting are getting a lot more back than warm fuzzies. |
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They Don't Write Songs About Toyotas
Chevrolet wheels in customers with nostalgia, rock and roll, and the cover of the Rolling Stone. |
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Honk, Honk. Avon Calling.
The Avon Lady is back and this time she's coming for the MTV generation. |
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Inside Henry Ford's Lost Factory
Ford Motor Company broke every public relations rule in the industry to create a media event 600 press people couldn't resist. |
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Makeover
Hughes Network Systems reinvents its 15-year-old user group event. |
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Uncle Sam Wants You, Game Boy
Forget honor and duty. Today's Army uses extreme sports and virtual reality to recruit new troops. |
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Homemade Gold Mine
How Mike Anderson hammered out a 24-carat exhibit using Liquid Nails and foam insulation |
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The Customer is the Event
Quality Bicycle Products grew a backyard picnic into a legendary event by treating customers like they're the boss. |
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The Rolling Thrones
How Charmin uses bathroom humor to increase sales 14 percent. |
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The Sound of Muzak
Question: When pursuing a strategically valuable new market, why do you hire a garbage-can designer to create your trade show exhibit? |
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The Million Dollar Screwing
How DeWalt drives up retail sales 20% with a traveling shoot-out guys can't resist. |
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Flying Low
If corporate VIPs won't come to Embraer's jets, Embraer will bring the jets to the VIPs. |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which of the five proposed design concepts will you choose and why? |
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The Everywhere and Nowhere Exhibit
Guerilla tactics replace traditional exhibiting methods at one industry trade show. |
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Who'd You Have to Sleep With to Get This Space?
How Samsung used the Guggenheim Museum to wow the business press. |
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A Corporate Guide for VIP Attendance
Use Hewlett-Packard's three-part attendance strategy to lure busy executives and important customers to your private corporate events. |
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Celebrity Quiz
There's more to picking the right celebrity for your trade show than name recognition: Learn how the entertainment experts do it. |
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First, Pick a Disease
Doctors Without Borders converts 99% of its roadshow visitors by turning a cause into an experience. Their secret? Make people sick. |
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Over Here, Over There
A comparison of U. S. and European Exhibition Practices |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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Vroom!
Harley-Davidson's 100th anniversary party celebrates its machines, its culture and its tribe of loyal customers. It's event branding for the future. |
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Different Strokes: A Low-Cost Small Exhibit Makeover
Industry experts offer 10 options to improve Northland Putting Greens' booth. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
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Exhibiting the Intangible
SignalSoft uses a fake city and an interactive customer tour to make its unseen products come to life. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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An Exhibit Outgrown
How SmartWool's new trade show booth beat the fast-growth blues. |
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The Wild West on Pennies a Day
How a video training company turned $2,000 worth of paint, lumber and labor into a must-see booth. |
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Anatomy of a Trade Show Marketing Machine
The most impressive piece of engineering at ConExpo wasn't a bulldozer or a giant digger. It was the execution of an exhibiting plan. |
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The Art of the Booth
With spare parts, ingenuity and $4,300, Art Expeditions creates a mini-masterpiece |
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Do-It-Yourself Booth Scores 2,500 Leads
Tiny Steamboat Software turns water to wine with a can-do attitude and $600 worth of Home Depot supplies. |
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Docs With Ambulance Make Out Like Bandits
I. T. Doctors scraps its exhibit, rents an ambulance and cashes in at a computer show. |
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Zen and the Art of the Anti-Booth
United Plastics Group finds ROI enlightenment in Zen garden exhibit. |
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How Motorola Blitzed CES
A football theme built on a real connection to the NFL draws 20,000 attendees. |
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$500 Booth Steals Show
Frugal but creative, Al Mannino pulls off a bank job. |
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The Extended- Stay Exhibit
Quit running visitors through your booth and on to your competitors'. Get them to stay a while. Here are seven ways to get sticky. |
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The Best-Remembered Exhibits of 2000
Caterpillar and Applied Materials beat the competition with the same not-so-secret formula: Ask customers what they want to see before the show. |
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Demolition Demo
Rubbermaid beats the living daylights out of its own products to show it doesn't just talk a good game. |
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Rookie Exhibitor Hits Homer
With just seven weeks to prepare for its first stab at trade show marketing, WebPutty made all the right moves. |
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How EDS Stole the Nation's Biggest Trade Show
Dull and unhip? To fight that image, first-time exhibitor EDS invested millions to make the loudest noise at the giant Comdex show. The bang rocked Las Vegas. |
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The Three Faces of Arnold Palmer
Three brands, one booth. How to differentiate them? This golf company created an exhibit with a multiple personality - and made it work. |
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Adventure Exhibiting
Inventa's Everest Environmental Expedition creates a rock-solid exhibit marketing theme. |
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Everywhere, But Nowhere
Beatnik's non-exhibiting strategy creates a hip scene and show-wide visibility. |
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Lessons Learned The Hard Way
Learn from three marketing missteps to avoid strategic mistakes. |
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2000 Sizzle Award Winners
The jury's top picks for this year's outstanding trade show marketing promotions. |
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Leader of the Pack
Bell & Howell soothes customer discontent and garners revved-up results. |
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Culture Power
Ariel's pop-culture campaign brings fun and familiarity to a new product and unknown company. |
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Interactive Measures
Using unique in-booth activities, the greater Milwaukee Convention and Visitors Bureau steals the show at ASAE. |
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3M's Nine-Part Promotion
3M's powerful integrated solution creates quality response and product punch. |
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MacroDyne's Detailed RFP
Henry Helms' 26-page request for proposal results in the "perfect" exhibit. |
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A Potato Shall Lead Them
A playful trade show campaign - sponsored by Hasbro and featuring Mr. Potato Head -- unites fierce competitors. |
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Think Big
How four exhibit managers solve the challenges of their large programs. |
