Sometimes contrast can be a unifying design concept. Such was the case for Faraday & Future Inc., a startup technology company that launched its concept car – the FFzero1, an uber- uturistic, electric, single-seat vehicle – at the 2016 International Consumer Electronics Show. The firm's 40-by-50-foot double-deck exhibit mixed light and dark, glossy and matte, and textures of stone and live moss to create what judges called an "utterly brand-appropriate and otherworldly environment."
To enclose its exhibit and add an air of mystery to the space, Faraday & Future Inc. erected 20-foot-tall mirrored pillars, which enshrouded the futuristic auto while allowing passersby a glimpse inside. Those highly polished surfaces also created an immersive interior, as they reflected both the car on display and the content from an LED wall.
Designed by Ball-Nogues Studio and Pinnacle Exhibits Inc., the booth was divided into two sections. The first was a 30-by-40-foot semi-enclosed showcase for the car. Louvered, mirrored pillars that towered 20 feet reflected the car and echoed content on a 9-by-23-foot LED wall behind the vehicle, which offered sweeping drivingexperience imagery.
The exhibit's second section was a double-deck structure wrapped in white, metal, and concrete-like finishes paired with live moss. Here, designers crafted a partially enclosed glass studio on the lower level where attendees could take a simulated ride in the vehicle courtesy of a virtual-reality experience. Upstairs, a private meeting area adorned with contemporary furniture provided a place for VIP attendees to talk shop.
"Faraday & Future wanted a space that merged nature and technology," said Brad Hogan, CEO of Pinnacle Exhibits. "In the double-deck structure, for example, contemporary materials married with live moss to highlight how technology and the environment can harmoniously coexist." Pairing industrial materials with living surfaces, light with dark, and a futuristic car-display area with a more personal human-experience space, the exhibit served up a delicious dose of contrast for an equally appetizing brand. E