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Bullish Back Wall
Add dimension and visual interest where it matters most with the Metalli Taurus back wall display from The Trade Group, which features an angled center fabric panel flanked by two recessed panels and fabric-covered, L-shaped canopies. Each of the custom-graphic features and canopies are supported by separate lightweight aluminum framing, which allows for fast, simple installation and dismantle thanks to a system of snap-button and spigot connectors. Zippered pillowcase-style graphics slip easily over the frames and can be quickly swapped out from show to show to support a range of marketing messages. And for additional ease of use, the entire display packs into sturdy, wheeled shipping cases that meet UPS and FedEx shipping requirements. The system also comes with mounts for two 32- to 65-inch flatscreen monitors weighing up to 40 pounds, while optional accessories include complementing fabric counters and kiosks suitable for product demonstrations. Contact: The Trade Group, Carrollton, TX, 800-343-2005, www.tradegroup.com
Step Into the Light
Lighting levels on the show floor can be as unpredictable as Punxsutawney Phil's shadow on Groundhog's Day. So call attention to – and support your investment in – your back-wall graphics with the SL-3500 LED "wall-washing" stem light from Light Craft Manufacturing Inc. With a diameter of just 2 inches, a single one of these powerful illuminators can cover an area approximately 6 feet wide, allowing exhibitors to create smooth, even lighting effects with fewer fixtures. Designed and manufactured in the United States, the SL-3500 is available in countless styles and configurations, including options such as custom color finishes, stem lengths and bends, and daisy chaining. Contact: Light Craft Manufacturing Inc., Fremont, OH, 800-772-3152, www.lightcraftmfg.com
Upwardly Mobile
The App Dashboard from Guidebook Inc. puts the power to create mobile event apps directly in the hands of exhibit managers and makes it possible to produce an app in as little as five days. Users, including those with no technical skills, have complete control over an app's design, branding, and feature selection (push messaging, venue maps, and PDF documents are just a few of the options) via a simple drag-and-drop interface that allows for a product with a one-of-a-kind feel at a fraction of the cost of traditional custom development. Once completed, apps can be made accessible to attendees on the Apple App Store and/or Google Play store. In addition to offering powerful analytic tools that track key metrics, the App Dashboard has a mobile admin function that gives the ability to manage your app right from your smartphone. Contact: Guidebook Inc., San Francisco, 888-733-3942, www.guidebook.com
Keeping Things Together
Exhibit and event managers are often expected to have a Plan B solution ready and waiting in their proverbial back pockets when the trade show gods throw a spanner into the works. And now that expression can be taken literally thanks to RediTape from Proton Products Inc., which flattens the traditional bulky roll of duct tape – a ubiquitous problem-solving essential – into a pocket- and purse-friendly 5-yard portion that's 4.5 inches long and just over half an inch thick. Available in colors ranging from hazard yellow and can't-miss fluorescent green to barely noticeable black and classic silver, RediTape features a powerful adhesive and cotton-mesh backing with a high thread count and tight weave that result in increased strength and clean, easy tears. Contact: Proton Products Inc., Irwin, PA, 844-352-8765, www.reditape.com



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