We asked 10 industry experts to share their opinions and advice on exhibit refurbishment.
"Companies should evaluate their total cost of ownership. Line items like drayage, shipping, and graphics can decrease drastically with a new, lighter booth."
— Dorian Dimitrov, senior account executive, Zig Zibit Inc.
"From a supplier standpoint, it is often about managing expectations in the refurbishment process. Many times the cost of refurbishment outweighs the benefits."
— Aaron Churchill, general manager, 2-Scale
"If you can survive one more show with your current exhibit, it is sometimes better to save those dollars for next year's budget for a new build."
— John Boyko, president, Structure Exhibits
"It's easy to get carried away with refurbishing exhibitry. Just like house painting, you start out thinking you'll just do one room, and soon enough you've repainted the whole house."
— Judy Volker, marketing director, Iatric Systems Inc.
"You can provide your brand the desired updated look and feel with new 'skinning' as long as your exhibit base is structurally sound."
— Donald Schmid, CTSM, global congress lead, Pfizer Inc.
"When you refurbish, try rearranging the floor plan and applying new finishes. Your booth will look new for a fraction of the cost."
— Tom Bowman, president, Bowman Change Inc.
"During teardown, have your work crew make notes on the blueprints about any pieces of your exhibit that may need repair before the next show."
— Candy Adams, CTSM, CEM, CMP, CMM, "The Booth Mom"
"Refurbishing exhibits should be one of the top priorities for companies these days. It makes me cringe to see how much stuff is thrown into the garbage."
— Byron Thompson, exhibit designer, Access TCA Inc.
"Changing out your exhibit materials on an annual basis not only costs a fair bit of money, but also introduces a lot of waste into landfills."
— John Martin, regional marketing manager, Vaisala Oyj
"Custom exhibits are easier to refurbish, due to the fact that systems are intricate and are designed to specifics, rather than incorporating structural elements that are general."
— Chris Dunn, senior account executive, BlueHive Inc.