We asked 10 industry experts to share their opinions and advice on system exhibits.
"Exhibit managers should focus on what they need the exhibit to do, not how it will be constructed. A good exhibit house can decide whether system or custom components should be used in construction."
— David Holladay, president, ExpoDisplays
"After 16 years in the aluminum extrusion systems field, I can say the profiles have come a long way since the traditional eight-sided sticks and horizontal beams."
— Mike Morrison, national sales director, WS Display
"If you plan to use the exhibit for a variety of shows, whether in its entirety or in part, a system may be the best option."
— Norm Friedrich, president/CEO, Octonorm USA Inc.
"A system-based exhibit can be a perfect foundation to meet a defined budget. Customize it by layering on just the right amount of custom elements to support your brand's look and feel."
— Jeff Bartle, chief creative officer, 3D Exhibits Inc.
"A system exhibit follows a faster production schedule when compared to a custom exhibit. The typical turnaround time is four to five days after artwork approval."
— Natalie Whited, vice president of marketing, Orbus LLC
"Some custom shapes aren't possible with a system, but that doesn't mean the walls or other parts of the exhibit can't be built using a system."
— Stephan De Mulder, senior account director, Aluvision Inc.
"I think system exhibits are great for rental because they are inherently designed for layout flexibility and interchangeable graphics."
— Sofia Troutman, customer engagement manager, Skyline Exhibits
"With the versatility of modern extrusion profiles, coupled with the amount of inventory in stock at any given time, manufacturers can essentially build 'custom' rentals."
— Matt Wish, marketing director, Eco-Systems Sustainable Exhibits
"In an effort to accommodate budget conscious clients that want more flexibility, exhibit houses are producing hybrid exhibits, which combine system fabrications with custom components, such as counters, display cases, reception desks, shelving, etc."
— Jan Koren, president, Absolute Exhibits Inc.
"If you are not sure about purchasing a particular exhibit, try it out with a system-based rental. If you decide to continue, you have already paid for the graphics and can then purchase the exhibit itself."
— Jocelyn Welles, principal, Exhibit Expressions