The world's largest supplier of video-surveillance products, Hikvision Inc. USA wanted an exhibit for the International Security Conference (ISC) West show that could both entice and accommodate a landslide of visitors. Designed by Astound Group Inc.'s Toronto office, the resulting structure achieved that by capitalizing on all 2,400 square feet of booth space.
Hikvision Inc. USA drew almost 2,500 visitors into its double-deck booth with a 36-foot-long hanging sign and freestanding displays of LED tubes. Once inside, guests perused surveillance cameras at five different product stations and viewed twice-daily presentations in the 8-by-10-foot Thought Theater.
Thousands of attendees were drawn by alluring visual elements. A branded 36-foot-long hanging sign, done in the company's stoplight-red corporate color, wrapped around the top of the booth and was visible from all directions across the show floor. No less appealing than the ceiling feature were the ground floor attractions, including five freestanding displays of LED tubes distributed throughout the exhibit. The glowing tubes stood 6.5 feet tall and cast flame- and pearl-colored light over the booth's laminate walls as well as its plush carpet and wood-like vinyl flooring.
Once inside the booth, the throngs made their way to any of five product stations. Finished in high-pressure laminate, the approximately 4-by-5.5-foot stations had two monitors each to maximize the number of users. The 50-inch monitors at each station received live feeds from eight to 11 types of surveillance cameras that were pointed at various angles within and around the booth.
After glimpsing the quality of the camera feeds, guests could proceed to the 8-by-10-foot Thought Theater, where company engineers gave presentations twice a day and
staffers hosted a security-themed "Jeopardy"-style contest awarding Hikvision cameras as prizes. Next, visitors lounged in the booth's cappuccino bar or adjourned to the upper deck, which served as a dedicated conference room.
By using an attention-getting ceiling element, intriguing lighting, product-packed stations, and a spacious second floor, Hikvision attracted nearly 2,500 guests and held 70 meetings during the show – creating the kind of success you don't need a security camera to see. E