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ten by 10
CRM Systems
We asked 10 experts to share their opinions on customer-relationship management systems.
1
"Choose cloud-based, mobile, lead-capture solutions that provide real-time integration into CRM systems."
— Tishan Mills, Co-CEO and founder, QuickTapSurvey

2
"Focus on a closed-loop system to ensure that leads are followed up properly."
— Michael Flavin, account executive, Gateway Exhibit Services in partnership with Skyline Exhibits

3
"A lot of show registrants provide incomplete data, so the ability to scan badges and edit info on your device is key."
— Pete Gillett, CEO, Zuant

4
"Salesforce is the dominant CRM system. Thus, event organizers should include the key Salesforce data in their badge layout."
— Lew Hoff, president, Bartizan Connects LLC

5
"The success or failure of a trade show rides on the number of people talked to and how those names are acquired and entered into the CRM system."
— James Obermayer, founder, Sales Lead Management Association

6
"You need a balance between detailed data collection and efficient lead capture and qualification."
— John Hasbrouck, founder and CEO, NewLeads Inc.

7
"Manual lead entry is a recipe for errors, omissions, and delays."
— Vin Saia, executive vice president, corporate accounts, Global Experience Specialists Inc.

8
"The benefits of using a lead-capture solution that integrates into your CRM system outweigh the downsides of not being able to fully scan badges."
— Chris Wickson, CEO, Akkroo

9
"Many companies already use marketing automation. So why would sales reps still jot down information on a paper contact form?"
— Corey Trojanowski, digital marketing guru, Fatstax, a division of Red Funnel Consulting LLC

10
"If obtaining leads is your primary reason for exhibiting, don't spend more on carpet than you do on your lead-management solution."
— Roger Lewis, executive vice president, Alliance Tech


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