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ten by 10
Road Shows
We asked 10 industry experts to share their thoughts on road shows.
1
"A road show is a great vehicle through which to create content that can be shared on social media."
— Greg Peterson, president, CGS Premier

2
"The nice thing about a road show is that it allows you to take your brand, product, or service directly to where your target market lives."
— Tom Harper, vice president, sales, marketing, and business development, Kentucky Trailer, Michigan division

3
"When scheduling a stop, ask yourself whether there will be sufficient parking space in a paved lot, staff on site when the driver arrives, etc."
— Donna Castillo, senior global event manager, Atmel Corp.

4
"A road show can help marketers discover new inroads with various target audience segments."
— Sameer Tobaccowala, CEO, Shobiz Experiential Communications Pvt. Ltd.

5
"A marketer's biggest mistake is failing to make contingency plans for conditions on site. You don't know the value of duct tape until you need it at 2 a.m."
— Walter Rhoddy, president, Rhoddy Inc.

6
"Some of the most successful road shows are actually an extension of an exhibit strategy."
— Gary Fly, vice president of sales and marketing, Spevco Inc.

7
"No two stops are alike. Environments, footprints and labor conditions are constantly in flux and need to be addressed on a case-by-case basis."
— Dave Varardy, chief marketing officer, EEI Global

8
"Road shows are expensive, but the cost is worth it if you can reach your audience in ways other marketing channels cannot."
— Don Schmid, manager, global experience marketing, Pfizer Inc.

9
"Road shows can help you shorten the sales cycle, influence revenue, educate your customers, and build brand advocates."
— Tawanda Falconer, CMP, senior event manager, Tableau Software

10
"The mobile environment is a fun and challenging space — customers want 10 pounds of fun in a 5-pound bag."
— Aaron Lane, design engineer and director of marketing, Creative Mobile Interiors
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