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top 14 stories
The past 12 months have seen some huge exhibiting-industry headlines – the back-and-forth court battle over a new convention center in San Diego, the expulsion of Teamsters from the Philadelphia Convention Center, and an uptick in industry growth across the board, to name a few. But while the relevance of these stories is ephemeral, EXHIBITOR's most popular stories of the year offer insights on evergreen topics. So revisit these 14 top stories of 2014 (based on Web traffic) for budget-slashing tips, fantastic exhibit photos, case studies of tried-and-true tactics, and more.
14. Social Studies 3.0
The only research report to make our list, this piece contained seminal findings on exhibitors' usage of social media, proving that the medium's popularity and potential have yet to peak.



13. Interactive Learning
Many marketers are fooled into thinking that a couple touchscreens and a dozen iPads will magically transform their ho-hum exhibits into tech-savvy spaces. But these five exhibitors simultaneously dispel that myth and demonstrate how tech can be used more effectively and strategically to facilitate hands-on learning.




12. Going Postal
Millennials may not even know how much a postage stamp is worth anymore, but that doesn't mean reinforcing your marketing message via snail mail is obsolete. Find out how these five 3-D mailers helped their senders cut through the digital clutter and make an impression on recipients.




11. Simplifying the Search for International Suppliers
International exhibiting can be fraught with pitfalls, many of which can be successfully circumvented with the assistance of a skilled vendor. This comprehensive article breaks down the different methods of sourcing and vetting exhibiting partners – and how to pick the best fit for your trade show program when venturing overseas.




10. Craftsman's Event-Marketing Heroics
Trade show success doesn't have to come solely from events that fall within the purview of your industry or market sector. Read how Craftsman, a brand of Sears Holdings Corp., pulled off a hat trick of nonendemic shows, concluding with a heroic product launch at New York Comic Con.




9. Willkommen to EuroShop 2014
Looking for some exhibit eye-candy? Then look no further than EXHIBITOR's coverage of EuroShop 2014, a triennial trade show in Dusseldorf, Germany, that's chock-full of enough inspiration to keep the creative juices flowing for another three years.




8. Chevron's $900 Question
Carrie Jewkes and Angi Schoolcraft turned a single, thought-provoking question into a show-stopping in-booth activity for Chevron Lubricants – and the pair took home an All-Star Award for their efforts. Find out how they pulled it off.



7. EXHIBITOR Magazine's First
Annual Portable/Modular Awards

There's a first time for everything, including an occasion for EXHIBITOR to honor the latest and greatest in exhibit design using solely portable, modular, and system components. Peruse the seven winning designs, which prove that in the right hands, system exhibits can be just as beautiful as custom builds.




6. Graphics Guidance
Trading in your traditional exhibit graphics for their large-format counterparts is more complicated than telling your supplier to supersize your order. In this primer on large-format graphics, experts share eight tips to help you achieve stellar results with supersized signage.




5. Tactile Tactics
Sensory marketing is all the rage – but few exhibit managers grasp how to translate that trend to the trade show floor. So EXHIBITOR compiled these three examples that let attendees get hands on via in-booth activities.




4. 15 Questions to Find Your Perfect Match
Forget playing a game of "20 Questions" when searching for a new exhibit house. Instead, experts lay out 15 talking points that will help you find a match made in exhibiting heaven – and keep you from entering a committed relationship with a supplier that has different priorities.




3. EXHIBITOR Magazine's 28th
Annual Exhibit Design Awards

While less-skilled designers may be tempted to fill a booth with over-the-top elements, the designers of these 18 award-winning exhibits know that succinct simplicity is paramount. Pore over fantastic photos of these spectacular spaces, and read why judges deemed them among the world's most stunning of the year.




2. You Can Have it Small
Who says big booths get to hog all the glory? Small spaces can pack a punch – if they're thoughtfully designed and curated. Check out these dozen exhibits to garner inspiration for your own 200 square feet (or less) of show-floor real estate.




1. 25 Ways to Cut Costs
Ah, budgets: Every marketer's favorite thing to hate. So it's no wonder this article – jam-packed with tips and tricks for slashing your costs without sacrificing your program's goals – was EXHIBITOR's most-read story in 2014. Follow these time-tested tips for careful budget cuts to trim the fat without severing an exhibiting artery.
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