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Statistical Sampler
Statistics are like gourmet truffles: delicious and just enough to satiate. Each year, EXHIBITOR fields myriad surveys to help readers understand how their programs stack up against their peers'. To satisfy your statistical sweet tooth, here are some interesting stats we've uncovered. And if you're craving seconds, visit www.ExhibitorOnline.com/Research for more tasty morsels. By Travis Stanton
click a candy bar for its answer



1.     %
3%

believe that social
media is just a fad






5.     %
9%

have worked in their current positions for 15 years or more





9.     %
36%

have rented exhibit structures for their companies' trade shows





13.     %
77%

think the value and importance of social media as a marketing tool is increasing






2.     %
48%

spend more than five weeks
per year on the road






6.     %
59%

have refurbished an exhibit to extend its lifespan






10.     %
65%

are "satisfied" or "very
satisfied" with their jobs






14.     %
18%

enjoy annual trade show budgets of $1 million or more








3.     %
5%

exhibit at more than 100 trade shows per year






7.     %
85%

receive "average" or "strong" support from management






11.     %
13%

own more than 10 exhibit properties






15.     %
20%

devote at least one-tenth of their annual trade show budgets to exhibit-related technology


4.     %
2%

suffered a pay cut in 2012






8.     %
25%

are considering hosting
a virtual event in 2013






12.     %
34%

believe they understand RFID in the context of exhibits and events





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