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| Plan B - Trade Show and Corporate Event Marketing Meets Murphy's Law |
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They say you should always have one, and now you can. Comprised of some of the most popular stories to ever appear in EXHIBITOR’s Plan B column, this book is filled with potential disasters and the solutions used by some of the most creative marketers in the industry.
Professionally illustrated designs accompany each story where you'll read about masking a sewage spill with popcorn; why measure twice, cut once isn’t always enough; what happens when box lunches start to float; and much, much, more! 40 pages. 6.5" x 6.5".
PLAN B, because you just never know.
(Includes free shipping* and free gift box)
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| Look inside! |
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| EXHIBITOR Magazine's Trade Show Planning Guide |
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This collection of worksheets was designed to help your trade show program succeed. The only book you will need to plan a winning show! Forms include a "Quick Reference," marketing plan, logistics organizer and follow-up "Exhibit Results" report in one ready-to-use 15-page booklet. The budgeting section will help you prepare and track show expenses, and the timetable will keep you on track and ahead of deadlines. 15 pages. 8.5" x 11"
Gets yours today and get organized!
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NOTE: We are currently sold out of the printed copies of the Planning Guide. You can order a PDF version by clicking here.
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