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Leadership, Vision and Technology Share the Spotlight at ECEF
Addressing the rapidly-changing information
needs of event organizers, this year’s Exhibition and Convention
Executives Forum (ECEF) unveiled new benefits and features that attracted
a sold-out audience of 221 industry leaders.
John Barrett, Executive Director, ISSA ¬— The Worldwide Cleaning Industry
Association, delivered the Opening Keynote, detailing the ups and downs of
driving rapid expansion while still learning the events industry. “John’s
learning experiences and ultimate success reminded us that strong, yet
flexible leadership is critical to both associations and independent
organizers,” said Sam Lippman, President, Lippman Connects. ECEF is
produced by Lippman Connects.
The Closing Keynote was delivered by futurist Mickey McManus, Visiting
Research Fellow at Autodesk and Senior Advisor at Boston Consulting Group
(BCG). “Mickey’s vision of how attendee interactions will evolve as
machine learning algorithms mature should be an essential consideration
for organizers planning digital transformations,” Lippman added.
For the first time, ECEF offered a networking and technology activity
immediately following the Closing Keynote. The premiere ECEF TechDemo
combined with a Closing Reception gave event leaders the opportunity to
test drive 10 real-world technology solutions in a relaxed no-pressure
ECEF’s one-day program also featured presentations by Mark Baum, Senior
Vice President & Chief Collaboration Officer, Food Marketing Institute
(FMI); Michael Clapperton, Chief Technology Officer, Informa Global
Exhibitions; Margaret Core, Vice President, Marketing & Industry Events,
Food Marketing Institute (FMI); Macy Fecto, Executive Vice President, HR &
Administration, Access Intelligence; Sam Lippman; Peter J. O'Neil, CEO,
ASIS International; Nicole Peck, Executive Vice President, BizBash; and
Greg Topalian, CEO, Clarion UX.
Medal sponsors of ECEF 2018 were: Gold: PSAV; Silver: Las Vegas Convention
& Visitors Authority, and mdg; Bronze: a2z, Destination DC, Experient,
Feathr, Freeman, and Map Your Show.
Additional sponsors were: AlliedPRA, asp, Balluun, Buttine Insurance,
CadmiumCD, Caesars Entertainment, Choose Chicago, CNTV, CompuSystems,
Convention Data Services, Core-Apps, Cvent, Expo Logic, EXPOCAD, Fern
Exposition & Event Services, GES, Gleanin, Greater Fort Lauderdale
Convention & Visitors Bureau, Hargrove, ITN International, JW Marriott
Washington DC, Louisville Convention & Visitors Bureau, Naylor, Nexus Data
Group, Nvytes, Reed Exhibitions, Shepard, Sherpa Solutions, Showcare Event
Solutions, The Expo Group, Tradeshow Logic, and Ungerboeck Software.
Media Champions were: Associations Now, Convene, Exhibition World,
Expomap.ru, MeetingsNet, Northstar Meetings Group, Trade Show Executive,
and Trade Show News Network (TSNN).
ECEF 2018 photographs available now at https://flic.kr/s/aHsmiU43qP.
Lippman Connects invites organizers who were unable to attend to access
videos of presentations and other materials at
About Lippman Connects
Lippman Connects produces information-sharing and networking events for
exhibition and convention industry executives, managers, and
professionals. At each event—Exhibition & Convention Executives Forum,
Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show
Roundtable—clients take away proprietary research, field-tested solutions,
and valuable connections. More information is available at
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