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Business Event Community Directory Bestrade Sets Sights on the US Trade Events Market
French company Bestrade (www.bestrade.co), an online business event directory solution that offers valuable crowdsourced feedback for its customers, this week announced the company’s expansion to the United States market.
As the world’s first community platform created to empower users to find, compare and review professional trade events, Bestrade offers a free solution for companies to discover and participate in events, enabling them to develop more effective business strategies and reduce management costs. Moreover, in addition to the existing automated surveys found on the site, Bestrade has developed partnerships with event organizers, allowing them to create self-directed smart satisfaction surveys in order to improve the accuracy of its analytics.
Bestrade features a powerful search engine that facilitates access to detailed information about domestic and international shows, fairs, conferences and exhibitions, including key contacts, venues, organizers, latest event news and community recommendations.
Bestrade is unique as it is the world’s only free business event directory that offers feedback and information from attendees and their specific experiences along with a user-friendly, visual way to compare events, enabling users to make better and more informed decisions about which events best suit their needs.
The company was founded by Marc Bouvrot-Parratte in France in September 2015. Bouvrot-Parratte’s first venture Crystal Device was an innovative startup in the energy harvesting sector. His experience in promoting and growing the startup led to the conceptualization of a better business tool to identify and select which business events to attend. This eventually led to the development of the Bestrade concept in 2014 and the platform’s official launch in 2017. He graduated from FEMTO-ST with a doctorate in physics.
“Bestrade was born out of a real need that I immediately recognized while exploring the marketing and promotional strategies available to me to help grow my first startup,” explains Bestrade CEO Bouvrot-Parratte.
The company conducted detailed research and discovered there was a genuine demand in the industry for the service.
Bouvrot-Parratte adds, “We found in our research that the time spent on evaluating, analyzing and synthesizing findings costs companies about $800 per year. Bestrade can save companies both valuable time and money during their decision-making and budget-planning phases.”
“Bestrade has created a great business event search platform that is proving very useful to members and local partners such as myself. I use Bestrade daily to send information to my members that include businesses throughout France.” comments Martine Charvet, Enterprise Europe Network / CCi, digital arm of the French Chamber of Commerce.
Bestrade plans to expand to the Spanish language market in mid-2019, and then, the Asian market, targeting India, China and Japan.
Founded in 2015 in France by Marc Bouvrot-Parratte, Bestrade provides small and medium sized businesses the online tools to support their strategic decision-making surrounding their participation in industry trade events. Bestrade collects and categorizes reviews, feedback and recommendations from event attendees from around the world on its platform and provides embedded survey tools for organizers to assess the satisfaction levels of their attendees. This data forms the basis of an analytics toolset and algorithms to assist companies in identifying which business events are best suited to their needs. The platform also enables event organizers and venue managers to communicate directly with exhibitors and visitors via its community features and network of qualified users. www.bestrade.co.
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