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Michele Rowe Joins Tradeshow Logic as V.P. Marketing and Communications
Tradeshow Logic, an event solutions firm that elevates the success of associations and show organizers, has increased the caliber of its marketing services with the appointment of Michele Rowe to v.p. marketing and communications.
Michele will drive marketing strategy and execution for Tradeshow Logic and its customers. She is expert in corporate storytelling and adept at crafting creative content and messaging for targeted attendee and exhibitor segments across multiple channels. She motivates customers and collaborators to look at things differently and never stops asking, “What if?”
Before joining the team, Michele served as senior director, marketing & brand strategy for EnsembleIQ and the Path to Purchase Institute, a retail media and business intelligence member organization that produces nearly 40 events each year. There she articulated the brand story and developed campaigns that distinguished the company, engaged new attendees and grew market share.
“I’m excited to be part of such an innovative organization that delivers new, unique, game-changing event solutions,” says Michele. “I believe, as Tradeshow Logic does, in the cycle of advocating calculated risk followed by learning and adjustment. It’s the best way to adapt, evolve and grow.”
Michele will report to chief strategy officer, Chris Price. “Michele adds expertise to our marketing perspective and capabilities. We’re thrilled to offer our customers the benefit of her strategic expertise to grow and transform events,” says Chris.
About Tradeshow Logic
Tradeshow Logic, a full-service event solutions firm, increases the value of events, tradeshows and conferences for organizers, exhibitors and attendees. Tradeshow Logic partners with its customers to implement new strategic programs, operational solutions and emerging technologies that grow revenue, reduce costs and exceed customer expectations. Specific services include event consulting and strategic development, event management, exhibit and sponsorship sales, meeting management and general contracting. Learn more at www.tradeshowlogic.com.
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