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Venues & Destinations
Reno-Sparks CVA Appoints SMG to Manage Facilities
The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors today approved an agreement for SMG, a worldwide entertainment and convention venue management company, to operate Reno-Sparks’ major convention and entertainment facilities. This four-year operating agreement includes the RSCVA-owned Reno-Sparks Convention Center (RSCC), the state-owned Reno-Sparks Livestock Events Center (RSLEC), as well as the Reno Events Center (REC) and the National Bowling Stadium (NBS), both owned by the City of Reno.
“This is a great opportunity for the entire Reno Tahoe region, and an important step in the right direction for the future of northern Nevada’s economy as it relates to tourism, entertainment and conventions,” said RSCVA Board Chair Bob Lucey. “This partnership will allow the RSCVA to focus on sales and marketing, while vastly improving efficiencies and customer service at the region’s most visible event venues.”
In addition to helping improve the overall customer experience throughout the destination, SMG’s current portfolio of clients and partners will provide opportunities to bring additional trade shows, events and touring entertainment to Reno Tahoe, according to the RSCVA.
“We have been longtime admirers and believers in the Reno Tahoe region, and note numerous milestone decisions like the development of the downtown Reno Events Center some 15 years ago,” said SMG Executive Vice President Gregg Caren. “We share a number of convention and trade show clients and look forward to supporting the sales efforts of the RSCVA to help grow business tourism for casino and hotel partners.”
SMG currently manages more than 75 convention centers, including North America’s largest, the McCormick Place in Chicago, Ill., as well as 13 stadiums, 70 arenas, and 67 theatres and performing arts centers.
A feasibility study for expanding Reno Tahoe’s largest facility, the 600,000 sq. ft. RSCC, is currently underway, and RSCVA President & CEO Phil DeLone is enthusiastic about the resources SMG provides in the event of a large-scale expansion.
“SMG has developed 30 new or expanded convention centers in the last 15 years,” said DeLone. “If an expansion of the convention center is approved, SMG will give us a considerable advantage in ensuring the process is strategic, efficient and comprehensive, so that we can continue to attract significant, large-scale business to Reno Tahoe for decades to come.”
The operational management of the RSCC, RSLEC, REC and NBS will begin in June 2018, and also includes culinary services through SMG’s in-house food and beverage division, under the company’s SAVORů/Premier brands. The firm provides similar catering and concessions services at landmark west coast venues such as San Francisco’s Moscone Center and the Long Beach Convention Center.
About Reno Tahoe
Reno Tahoe is a dynamic, four-season resort destination in a spectacular natural setting – where America’s largest alpine lake meets “The Biggest Little City in the World.” Here, genuine Western heritage and hospitality are served up alongside a region in the midst of an exciting transformation, offering travelers world-class attractions, outdoor adventure and an annual calendar of cultural, culinary and sporting events. Reno Tahoe is marketed by the Reno-Sparks Convention & Visitors Authority (RSCVA), an organization established in 1959 to promote convention and tourism business in Washoe County, which includes Reno, Sparks and North Lake Tahoe. For more information, go to www.VisitRenoTahoe.com.
Founded in 1977, SMG provides management services to 243 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 19 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide. For more information visit www.smgworld.com.
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