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SocialLadder Teams Up With Eventbrite to Offer First-of-Its-Kind Ambassador Program Extension to Leading Events Platform
SocialLadder, the leading peer-to-peer marketing technology and world's largest live events-focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world's largest event technology and ticketing platform, to integrate the company's online ticketing technology with its comprehensive brand ambassador management system.
"Our partnership with Eventbrite means that the world's largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz," said Raavi Iqbal, CEO and co-founder of SocialLadder.
This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite's third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder's network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.
"Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events," said Scott Van Brunt, Head of Partnerships at Eventbrite. "Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs."
Direct integration streamlines a traditionally complicated process. Previously, organizers would have to manually track affiliate links or risk losing profits by releasing paper tickets to promoters to sell on the streets. Event organizers can now access qualified ambassadors from SocialLadder's network, and/or build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with SocialLadder's technology. Fans then compete -- using the SocialLadder app -- to earn rewards like VIP upgrades, backstage passes and more by promoting and selling tickets for events.
SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world's most popular events.
"Event fans win with this partnership too - as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they're actually passionate about," said Alana Bly, Co-founder of SocialLadder.
This partnership is yet another step in SocialLadder's push to get more fans to more events and has the potential to connect SocialLadder's existing ambassador team with over 2 million live events around the world. In a generation of consumers who tend to ignore and scroll past banner advertisements, peer-to-peer marketing offers reliability and authenticity to the consumer and helps events stand out from the crowd.
SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world's most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocialLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo. Learn more at www.socialladderapp.com.
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