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Zig Zibit Unveils its 'Full Swing' Concept at the 2017 Triangle AMA High Five Conference
Jake Merzigian, president and CEO of Zig Zibit, unveiled his company’s “Full Swing” trade show marketing
concept at the 2017 Triangle AMA High Five conference, held earlier this month.
The idea behind the “Full Swing” concept, Merzigian explained, is that
companies should see their trade show marketing programs as a full circle.
“Being great in one area, and less than prepared in another, can be the
difference between meeting your goals and just going through the motions,”
Using a golf swing analogy, Merzigian explained there are four main parts
to a trade show marketing program:
Merzigian offered further details on each of the four components,
explaining while they may differ for each company and each trade show, it’s
important to take a comprehensive look at the entire process. “It’s about
total execution,” he said. “Establishing the right goals and objectives,
and working together with marketing, sales, and communications, can
dramatically increase your trade show success.”
- The backswing - Understanding the audience, setting goals, establishing messaging
- The downswing - Planning the show experience, engaging audiences through social media, setting meetings with key customers
- Impact - Delivering a memorable show experience, engaging attendees at the booth, gathering qualified leads
- Follow-through - Following up with leads, measuring the show’s performance, evaluating effectiveness
Zig Zibit plans to roll out its “Full Swing” approach in 2017, helping
current and new clients enhance their full trade show marketing programs
and achieve better ROI.
Zig Zibit will be showcasing their capabilities at EXHIBITORLIVE 2017,
About Zig Zibit
Zig Zibit provides custom, modular, and rental displays for trade shows in
a variety of industries. The company also creates retail displays and
custom corporate interiors. They offer complete, end-to-end services,
including design, graphics, engineering, technology, fabrication, set-up
and tear-down. Founded in Massachusetts in 2002 by Jake Merzigian and Matt
Hylkema, Zig Zibit moved to Raleigh, N.C. in 2003. In November 2016, the
company moved to an 68,000 square-foot facility in Durham, N.C. For more information about Zig Zibit, go to www.zigzibit.com.
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