WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Associations/Press
Meetings Mean Business Coalition Goes Global
2/16/2017
The Meetings Mean Business Coalition (MMB), a cross-industry communications and advocacy initiative, is introducing a platform for industry professionals in every corner of the globe to better advocate for the power of face-to-face meetings. A newly created licensing agreement will allow partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for the industry.

“We are thrilled to welcome more international partners into the MMB family through this global expansion,” said Paul Van Deventer, president and chief executive officer of Meeting Professionals International and co-chair of Meetings Mean Business. “This will allow us to extend the MMB brand in an authentic, grass roots and meaningful way, which truly emphasizes that meetings matter all over the world and provide a platform to engage the global events community.”

MMB provides a framework for an industry-wide communications and advocacy coalition that can be customized in a way that is authentic to each country or region. International partners will leverage existing MMB tools and resources, repurposing the materials and messaging to best fit their cultural environment and community needs. Collectively, these organizations will globalize a universal message about the value of in-person meetings and the industry behind them.

The Business Events Industry Coalition of Canada (BEICC, www.beicc.com), founded in 2009 to advocate on behalf of the Canadian meetings industry, is the first to execute the MMB licensing agreement and will soon be rebranding as Meetings Mean Business Canada (MMB Canada). The BEICC board is actively reaching out to key industry stakeholders across all sectors of the Canadian meetings industry to transform the coalition into a proactive, well-funded advocacy movement with strong connections to federal, provincial and municipal governments.

“In-person meetings have a huge impact on the international economy and communities across six continents, but we are more powerful when we come together to share information and advocate for our industry,” says Grant Snider, BEICC chair and president and CEO, Meeting Escrow. “Building on what has been accomplished by the BEICC and aligning our efforts with the MMB coalition will help us better communicate the importance of our $27 billion dollar, 341,000 full-time job industry in Canada and will help MMB create a template for expansion of this new industry-wide platform.”

Rose Timmerman-Gitzi, president, RTG Events and past chair of the BEICC added, “Meeting face-to-face helps build stronger personal connections, yields new business opportunities and supports our local communities throughout Canada. We’re excited to embark on the transformation of the Business Events Industry Coalition of Canada using the MMB coalition model which reinforces those messages and ultimately promotes, protects and advocates for the meetings industry.”

MMB is in talks with additional partners and will look to keep growing its international presence in 2017 and beyond.


About Meetings Mean Business
Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of nearly 60 members, the coalition unites the meetings industry with one strong and powerful voice. For more information, visit www.MeetingsMeanBusiness.com and download our app on iTunes and Google Play.


Contact:
jwaldmann@apcoworldwide.com






FIND IT - MARKETPLACE
Shipping and Transportation
TTS Logistics
Exhibit Producers
Metro Exhibits
Modular Exhibit Systems
Orbus Exhibit & Display Group
Furniture
FWR Rental Haus
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott