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Freeman Launches Brand Experience Agency in China & Singapore
Freeman, the leading global provider of brand experiences, today announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s award-winning agency division, FreemanXP.
The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as The Event Company and in China as ETGSC.
“Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freeman agency resources with ETGSC and The Event Company,” said Dan Hoffend, president of FreemanXP.
“Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams,” added Hoffend. “We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world, providing our clients with access to the best minds from Freeman’s global agency.”
In Singapore, The Event Company has been creating some of the most successful corporate, government and special event projects in Singapore and across the Asia Pacific region for over two decades.
For nearly 25 years in China, ETGSC has been the leading event marketing and event technology company. With offices in Beijing, Shanghai and Guangzhou, these teams deliver an average of 300 events each year in China and thousands of corporate events in hotels across Asia Pacific. Freeman will continue to operate the audio visual services under the ETGSC brand.
As Freeman integrates the two companies into FreemanXP, seasoned leaders have joined the team in Asia Pacific, including:
“Asia Pacific is a key market for our growth, both in-market and as a destination for our global clients who need strategic, creative agency services,” said Adam Charles, SVP, managing director, APAC for FreemanXP. “Over the last year we have supported our growing roster of clients by investing in people and systems to keep up with the unique demands of this market.”
- Dionne Holder as managing director of China whose expertise includes event creation and conception, brand building and customer relationship management. Holder brings a deep understanding of the Chinese culture and language.
- Etienne Chia, who joins as VP, digital and strategy, APAC, bringing a multi-disciplinary background and a track record of success in multi-cultural environments.
- Carrie Tsoi as the new marketing director, APAC, bringing 20 years of marketing world-class brands in the automotive, luxury, lifestyle and technology sectors across the Asia Pacific region and China.
- Tamsyn Barker, as the executive creative director in Singapore. Educated in interior architecture and design with 20 years in experiential marketing, Barker excels in pushing the boundaries of imagination while remaining grounded in reality.
- Peter Fulcher-Meredith as director of communication in Singapore, overseeing strategy in the Singapore office as well as learning and development across the region. Fulcher-Meredith brings decades of experience helping business leaders across the region more effectively communicate their messages to their key stakeholders.
Focus on New Capabilities & Growth
A leader in the space, FreemanXP creates personalized brand experiences that deliver results. The team will be leveraging the new Freeman Design Leadership Council, an influential group of 10 global design visionaries to bring innovative thinking to clients.
In the past year alone, Freeman has continued to bolster its creative, data and measurement capabilities with key hires and acquisitions. In November, Freeman announced Bruce Mau’s appointment as chief design officer. In May, the company acquired leading data and measurement company Exhibit Surveys.
Over the last three years, Freeman has broadened its global presence by expanding into Central America and Australia as well as Europe, the Middle East and Africa (EMEA), and launched its Global Partner Program to service clients in all regions of the world.
Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of which are located outside the U.S. For more information visit www.freeman.com.
ABOUT FREEMAN XP
FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalized brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs. For more information visit www.freemanxp.com.
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