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International
German Convention Bureau Launches Future Meeting Room at IMEX
10/20/2016
Highlighting what’s innovative right now and looking ahead to what’s next in global meetings, the German Convention Bureau (GCB) will share the latest news from their Future Meeting Space program at IMEX America in Las Vegas this week – the Future Meeting Room.

The Future Meeting space, a multi-year research effort by the GCB, European Association of Event Centres (EVCC), and world renowned Fraunhofer Institute of Industrial Engineering (IAO), is intended to provide planners, venues and suppliers with insights and hands on tools to make their meetings more futuristic, and to stay ahead of the curve on what’s coming next in knowledge sharing, design, technology and more.

The Future Meeting Room is an online toolbox to map out and implement meetings with heightened engagement, innovation and creativity in mind. The Future Meeting Room works against a backdrop of 6 Future Meeting Space Scenarios that the GCB introduced over the summer including Hybrid Meetings, Virtual to Live Meetings, Co-Working Meetings and more.

Building from these scenarios, or creating mixes and matches of their own to meet unique knowledge sharing goals, planners and meeting pros can then use the Future Meeting Room toolbox to guide them through ideas on a number of areas including space, geography, technology, organization and more.

In the area of space for example, the toolbox helps think through if there will be traditional closed door/ walled sessions or an open learning layout, or if theatre in the round, classic theatre style or more freeform and informal seating (or less seating and more moving & mingling) indoors or out will work best. On the technology front, the Future Meeting Room can be used to think through adding crowd sourcing and polling technologies & devices, real-time cloud access for content sharing and data transactions, 3 or 4D Immersion Projectors, gamification, Digital Translation and more in the effort to to expand delegate value and engagement.

As part of sharing the new Future Meeting Room with IMEX participants, Wednesday October 19th at 4pm on the IMEX Inspiration Hub, GCB Managing Director Matthias Schultze and GCB Regional Manager of North America Linda Nuss, along with an avatar, will lay out the details. Executives from two of several Future Meeting Space sponsors -- Visit Berlin and KPF Five Star Conference Service GmbH -- will also comment on staying on the leading edge of meetings, and a video “visit” from Dr. Reif from the Fraunhofer will provide a look at the science behind the Future Meeting Space and Future Meeting Room. Real world “future meeting” examples out of Germany such as Bits & Pretzels in Munich and MedTech in Nuremberg will also illustrate innovation.

Since being initially introduced at IMEX America 2015, three tools have been delivered from the Future Meetings Space program including the online Innovation Catalog providing hands on ideas, examples and inspiration; the 6 Future Meeting Scenarios, and now the Future Meeting Room.

Commenting on the benefit of the Future Meeting Space insights and tools for planners , Matthias Schultze said, “The ways we are using technology, sharing knowledge and engaging with eachother is constantly evolving. The Future Meetings Space work was begun to help planners, destinations and locations get their arms around all this change and opportunity as they come to Germany to meet or travel at home around the world. We hope our newest hands on tool in the Future Meeting Room continues to help them think in new ways, put new ideas into action, and drive innovation and creativity for their clients and delegates.”

With the introduction of the Future Meeting Room, Phase I of the Future Meetings Space program has been wrapped, with Phase II in 2017 to bring more learnings and tools around attendee engagement, needs and expectations.

For more information and to tap into all the developments and tools for the Future Meetings space please visit: http://www.gcb.de/information/trends-and-innovation/future-meeting-space.html


About the GCB
The German Convention Bureau (GCB) represents and markets Germany as a destination for conventions, meetings, events and incentives both on a national and international scale. It is the first point of contact for companies, associations and organizations around the world planning events in Germany. Acting as a connector to the wide range of German event service providers, venues and host cities, the German Convention Bureau (GCB) provides hands-on advice and support to planners and executives in all industries and organizations. To bring maximum value, quality and customization to each meeting and event hosted in Germany, the GCB also helps hosts and attendees leverage the country’s deep expertise in green meetings and key industries such as pharmaceuticals, financials, automotive, logistics & transportation, and technology.

The GCB’s more than 200 members, representing 450 leading hotels, convention centers, destinations, event agencies and service providers of the German meetings and conventions industry. Congress Hall at Leipzig Zoo and Hamburg Convention Bureau are Preferred Partners of the GCB. As Strategic Partners, Lufthansa German Airlines, Deutsche Bahn (German Railways), and the German National Tourist Board (GNTB) support the work of the GCB.

The GCB website (www.germany-meetings.com) serves as a useful online tool to find detailed information on Germany, search venues and vendors, get tips for green meetings, catch up on the latest news, access travel guides, and much more.


Contact:
BethLutz@clareville.com






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