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International
EEAA and Tourism Australia Join Forces to Support the Rising Stars in Exhibitions and Events
9/1/2016
The Exhibition and Event Association of Australasia (EEAA) has announced the signing of a new partnership with Tourism Australia’s Business Events Australia unit as the inaugural Platinum Partner for the Association’s EEAA Young Stars Program. The EEAA Young Stars Program was launched four years ago and provides a forum for mentoring and developing young leaders in the exhibition and events industry.

EEAA Chief Executive, Joyce DiMascio, said the Association looked forward to working more closely with Tourism Australia to support the rising stars of the industry and to provide a solid foundation for the future success of the sector. “We are pleased to welcome Tourism Australia, and in particular, Business Events Australia into our community. We value their investment in supporting the EEAA in our work to encourage the development of young talent in our sector,” Ms. DiMascio said. “The future of our industry is in the hands of the young people who have chosen to join the Business Events sector and we must continue to support and encourage them if our industry is to grow and prosper.”

The Platinum Partnership was marked at a small ceremony at Tourism Australia attended by EEAA Chief Executive, Joyce DiMascio and Tourism Australia Executive General Manager of Events, Penny Lion, as well as 2015 winner of the EEAA Richard Geddes Young Achiever Award, Daniel Condon, and EEAA Young Stars Committee Member, Jessica Ginn.

Ms. Lion said that Tourism Australia was committed to supporting EEAA after seeing first-hand the value of the work done by the Association. “The Business Events Sector in Australia is an important driver of the economy and visitation. We need the industry to be in good hands both now and in the future and for this reason we decided to make this contribution,” she said. “EEAA’s work in developing the careers of young people working in Business Events is most commendable and we are very pleased to support the Association through this partnership. I have seen first-hand the impact of the EEAA Young Stars Program and have met many of the participants so it is a great pleasure to be able to contribute towards its growth.”

Throughout the year EEAA delivers a range of events where rising stars have the opportunity to meet leaders from inside and outside the Business Events Sector. The Association also recognises the accomplishments of the under 30 year olds working within Member companies through the annual Richard Geddes Young Achiever Award that is presented at the EEAA Awards for Excellence ceremony, this year to be held on 30 November at the International Convention Centre Sydney (ICC Sydney). Award nominations are now open and employers are invited to nominate the high achievers. Go to www.prodocom.com.au/filehosting/392/Events/Final_Web-EEAA_2016_Awards_for_Excellence_Entry_Kit_Nomination_Form.pdf for the nomination packet.

The new partnership with Tourism Australia is another positive step forward in EEAA’s work creating opportunities for young people to flourish in the sector. Tourism Australia now joins Ungerboeck Software International in sponsoring the EEAA Young Stars Program.


About EEAA
The Exhibition and Event Association of Australasia (EEAA) is the peak industry Association representing Organisers, Association Organisers, Venues and Suppliers within the exhibition and event sector. The EY study, The Value of Business Events to Australia, shows in 2013-14 there were 2,157 exhibitions staged in Australia attracting 9.3 million visitors and over 65,000 exhibitors. The total direct expenditure from exhibitions was $3.1 billion and these events contributed direct value add of $1.5 billion and generated over 21,000 full time equivalent jobs. The work of our Association and our Members is a testament to the Power of Exhibitions as a driver of the economy and in particular economic development, trade and export, employment, visitation and knowledge sharing. A not-for-profit organisation, EEAA works to ensure industry growth by encouraging high industry standards, promoting the professionalism of EEAA Members and highlighting the unique business opportunities which exist through exhibitions. For more information, go to www.eeaa.com.au.

About Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. Its mission is to make Australia the most desirable destination on earth. Tourism Australia is active in 17 international markets, promoting unique attributes which will entice people to visit and targeting people who research indicates will spend more and travel most widely thought the country. Activities include advertising, public relations and media hosting, trade shows, industry programs, consumer promotions, online communications, and consumer research.

About The EEAA Young Stars Program
The life blood of any industry is its young talent and through the EEAA Young Stars Program, we aim to build a community for the under 35’s in the exhibition and event industry to collaborate and be inspired. The program is supported by a volunteer committee and provides a platform for young Members to share their views, ideas and experiences, and the unique mentoring sessions give younger Members access to leaders, both from within and outside our industry. The Program nurtures young talent in the world of exhibitions. The future of our industry is in the hands of our rising Young Stars and the EEAA Young Stars Program invests in their growth and in fostering pride for working in our sector.


Contact:
rius@eeaa.com.au


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