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Wed. Feb. 28 4:00 PM - 5:30 PM
CTSM Required Session
W3022R: No Exhibit is an Island - Building a Bridge to Success
Despite their importance, trade shows can often be treated as marketing afterthoughts. And given the challenging physical and financial climate of live events right now, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:
• The importance of educating churning marketing and sales forces so they better understand the exhibits you create
• How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
• How using these tools and tips will help you progress from being a service provider to having a seat at the table
• The importance of educating churning marketing and sales forces so they better understand the exhibits you create
• How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
• How using these tools and tips will help you progress from being a service provider to having a seat at the table
Kim Burkus, (CTSM candidate), VP, group account director, Jack Morton
Kim joined Jack Morton in 1996, working in a variety of roles in the experiential marketing business, including Project Coordinator, Producer, Account Manager and Director of Project Management. In her current role as VP, Group Account Director she maintains and grows client relationships, making sure that teams are working efficiently and effectively to deliver on our clients' objectives. She has managed hundreds of projects for key accounts, primarily in the healthcare industry.
Felicia Kaban (CTSM candidate), director of executive events, Kenvue
Felicia started her career 23+ years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. She recently joined Kenvue, the Johnson & Johnson Consumer Health spin off. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.
EXHIBITORLIVE comes to San Antonio, TX, March 16 – 19, 2025.
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