Janet Aguhob is a Senior Conventions Planner at Allergan, a pharmaceutical company based in New Jersey and California. Prior to joining Allergan, Janet worked in the General Convention Office of the Episcopal Church USA national center. Janet has a B.A. in Human Relations from Trinity College in Washington, D.C. She was recently a guest on the "Rock Your Tradeshow" podcast entitled "Everything You Need To Know about Healthcare Exhibiting".
Errol Ahearn is the VP of Global Design for GES. He's an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For the past 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.
Kelly Bagnall, Esq.
Kelly Franklin Bagnall has represented hotel and resort owners and management companies nationwide in virtually all aspects of operational matters, including litigation, arbitration and attending to risk management and security issues. Kelly is a partner with the law firm of Holland & Knight, LLP, and is a member of the Academy of Hospitality Industry Attorneys, Meeting Professionals International, National Association of Credit Management, Professional Convention Management Association, and the State Bar of Texas.
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC² Atlanta. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.
Judi Baker-Neufeld is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative recommendations for improved results. Clients past and present include: JDSU(Viavi Solutions), Avid Bioservices, Kohler, Puerto Rico Convention Bureau, Tempur-Pedic, NEC, JCI, and Pratt & Whitney.
With over a decade of design experience, Matt Beck began his career as a Yacht Designer where he specialized in the interior and exterior styling of large pleasure craft, some of which have won international yacht design awards. As Design Director at Exhibitus, Matt has created award-winning designs for clients including Kawneer and Yamaha. His presentations employ the use of collaborative design to strengthen brand message and ultimately inspire action in its attendees.
Stacie BeVille, Senior Account Executive, Exhibitus. With 17 years of trade show and event experience, Stacie's organizational strengths include strategic planning, creative consultation, and assembling cross-functional support teams. In addition to managing and growing her client's trade show programs, these skills allow Stacie to be well-served as the Chairperson for Beyondus, Exhibitus' philanthropic arm.
Emma Bica is a Senior Marketing Communications Specialist at PeopleNet in Minnetonka, MN. At PeopleNet, Emma is responsible for the coordination, planning and execution of all tradeshows and events that company participates in, as well as internal conferences including an annual User Conference for upwards of 2,500 attendees. Emma also manages and monitors all social media accounts for PeopleNet. She has been part of the speaking faculty for EXHIBITORLIVE since 2013.
Susan Brauer, CME
Susan Brauer, CME. With more than 25 years of experience in face-to-face marketing, Susan has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.
Glenda Brungardt, CTSM Silver
Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.
Kim Burkus, CTSM candidate
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients' objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company's largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.
As a Senior Customer Experience Designer for Derse, Adam creates experiential programs that activate audience interest, awareness and engagement. He also leads the creative and technical development of Derse's experiential marketing solutions. Adam has over five years of experience in strategic design across advertising, branding, experiential design and exhibit execution. He holds a Masters in Exhibition Design from the Fashion Institute of Technology-SUNY in New York.
Mark brings over 20 years of experience in production, design, management and client services roles, a rare combination in this industry. He has had proven success with clients in pharma/ healthcare, technology, finance, and automotive. Mark directed and managed large, sophisticated convention and event programs and has been responsible for the staffing and development of account teams. Mark drives Taylor's advanced measurement and cost savings initiatives specializing in ROI and ROO reporting.
Katharine Chestnut, CTSM Diamond
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.
Don Colliver is a seasoned trade show presenter and owner of "Cirque To Work: Clown Techniques for Next Level Engagement." Don has worked with companies including IBM, Nike, Novo Nordisk, HGTV, General Motors, Starbucks and HP. In addition, thanks to his performance background with world class entertainment companies including Cirque du Soleil, Second City and Blue Man Group, Don also brings a true artist's point of view, but always with the bottom line in mind.
Rebecca Coons, President, Nalu Creative, has been in the live meeting/event industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. In 2010 she launched her own firm, Nalu Creative, to create momentum and focus on refining guest experiences. Nalu is the perfect balance of creative solutions, unique entertainment, production design and technical expertise.
Marc Crosier offers 20+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 15 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
After earning an Aerospace Engineering degree, an unexpected turn of events brought Robyn Davis to trade shows. Now, she teaches exhibitors how to make their trade show participation even more worthwhile through speaking, training, and consulting services. Robyn has received awards (like SLMA's "20 Women to Watch in Sales Lead Management"), written for reputable publications (like Exhibitor Magazine and Event Solutions magazine), and presented sessions at industry events (like HCEA Connect and IMEX America).
Nancy Drapeau, PRC
A 25-year market research veteran, 19 years in the trade show sector. As CEIR's Senior Research Director, she conducts industry wide studies on the exhibition industry, providing insights and advice for exhibitors and other industry stakeholders. She is an AC Nielsen Burke Institute trained focus group moderator, holds a BA in Government from Georgetown University and a Master in Advanced European and International Studies from l'Institut Européen des Hautes Études Internationales.
Joan Eisenstodt founded Eisenstodt Associates, a DC-based meetings consulting and training company in 1981. Her experience with associations, corporations, hotel companies and DMOs, has been to facilitate and design meetings, conduct training, and negotiate contracts. Her passions and work have been recognized by MPI, HSMAI, PCMA, and NSA; as an inductee into the CIC Hall of Leaders, by PCMA's Foundation and IACC for her contributions to industry education.
Kevin England is the founder and CEO/President of Vonazon, a full service digital marketing agency that is constantly expanding to include some of the greatest marketing minds in the Southern California area - particularly when it comes to Marketing Automation. He has passed his expertise on marketing strategy, implementation, content creation, and best practices to countless marketers and serves as a trusted partner with some of the most powerful marketing applications available today.
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).
Jennifer serves as a Digital Marketing Manager and Digital Strategy Consultant at NX3 Corporation. With over twelve years of professional marketing experience under her belt, Jennifer specializes in email automation, digital strategy, customer journey, as well as website UX and management. She has a background working in companies of all sizes (and budgets) including Start Up, Fortune 100 and 500 institutions.
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby's 25-year career, he's been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.
Robin Gathman, CTSM Candidate, CME
Robin Gathman, CME, CTSM Candidate. For the last 10 years Robin has worked for PLANMECA USA, Inc. as the Tradeshow and Special Events Manager. Tradeshows and travel have become her passion, as she delivers 85+ tradeshow events annually. She sits on six exhibitor advisory committees. Robin continues to improve the exhibitor experience as she consults with General Contractors and key dental associations. She has spoken to exhibitor groups on many subjects.
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.
In his career Rich has been fortunate to have the opportunity to gain experience in many diverse area's of Event Marketing. He has served in the role of Exhibit, Event, and Briefing Center Manager in the Telecommunications, Pharmaceutical, Finance, and High Tech vertical markets. Rich currently serves in the role of Strategic Buyer of Marketing Events for SAP.
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".
Kelli Glasser is the President and CEO, and second-generation owner, of Exhibit Concepts, Inc., headquartered in Vandalia, Ohio. From the beginning when she took over the company from her father in 2000, she has considered her primary function to be "leading the leaders," her senior management team, to direct daily operations rather than herself being the central decision-making figure. In 2016, Kelli served as the President of the Experiential Designers and Producers Association (EDPA).
Marc Goldberg, CME
Marc brings his experience in exhibiting and business ownership /management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.
Mim Goldberg, CME
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at Exhibitor Live. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.
Janet Good, CTSM Gold
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
As a marketing strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He has set strategy for brands including Subway, P&G, Liberty Mutual, PUMA, Fidelity Investments and Lady Gaga. He's spoken to audiences globally for major events and is the VP, Strategy Director at Jack Morton Worldwide (part of IPG). There, Ben leads the strategy team across major accounts, focusing on elevating the agency's work and its efficacy.
Kathleen Gunderson, CTSM Diamond
A Diamond CTSM, Kathleen's 25 years encompasses corporate meetings, conferences, and events. Passion describes this 2012 Sizzle & 2015 All-Star Award winner. Creating trade show programs that attract & inspire realtors to use Wells Fargo's mortgage services, she also creates brand experiences in many other lines of business within Wells Fargo.
A two-term Advisory Board member for Exhibitor Magazine, awards judge, and faculty member for five years, she has a passion for our tradeshow industry!
Jana Hallford, CTSM Diamond
Jana Hallford, CTSM, Diamond Level, got bitten by the trade show bug years ago. She enjoys advising CTSM Portfolio candidates, individually, and as a Portfolio Power Weekend Workshop staffer. Jana is Executive Producer and Director of Marketing for Swords & Circuitry Studios, an award-winning independent film production company and creative studio, and also serves as a trade show consultant.
Jeff Hannah is VP of International Services, Commercial Interiors & Creative for Exhibit Concepts. He consults, writes, and speaks about engagement strategies, cultures, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced trade show exhibits, interiors, and events in over 50 countries for many of the world's top brands. Hannah holds a BS in Industrial Design from Georgia Tech and blogs at www.GlobalExhibitor.com.
Susan Hansen, Trade Show and Event Specialist For over twenty years Sue has managed trade show programs for both large and small companies. Part of her responsibilities includes sourcing, renting, buying and/or rebranding exhibits. 2019 will be her fifth year attending ExhibitorLIVE and she is close to completing CTSM. Sue has done numerous internal presentations but her main area of teaching experience has been over thirty years of instructing Shotokan, traditional Japanese Karate to beginners.
Michelle Hernandez has over 17 years of high tech marketing experience. Currently, she is a Global Event Strategy lead at Cisco Systems - providing strategic planning and consulting services to optimize event outcomes and investments. Her previous employment history includes experience on both the client and agency side, including employment at IBM and George P. Johnson.
Matt Hill has been speaking and training since 1983. He specializes in three areas: Exhibit Staff Training, Presenter Training, and Managing the Millennial Generation Training. He has trained over 60,000 people in the U.S. and around the world. Matt has been speaking at EXHIBITORLIVE for 15 years and his company, The Hill Group, has been exhibiting at the show for 20 years.
Eric Hoffend is Vice President, Expositions and team leader for Nevada and the Northwest region for Freeman, which supports the power of face-to-face marketing by providing full-service resources for expositions, corporate events, conventions and exhibit programs across North America. Based in Las Vegas since 1998, he has direct responsibility for developing new business opportunities nationally and providing industry solutions to our core customers. Eric has more than 25 years of experience in the exposition industry.
Felicia Kaban, (CTSM candidate)
Felicia Kaban, Brand Manager, Professional Events - Johnson & Johnson Vision Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketer role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia ensures that her events are aligned with the overall organizational strategy and business objectives to maximize value of events to advance advocacy, increase attitudinal equity and product utilization.
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 27 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.
Jim is committed to supporting the professional growth of the industry though active industry involvement and speaking while also effectively managing a portfolio of events. He participates in PCMA, serving on the Digital Strategy Committee and the PCMA Capital Chapter Board of Directors. In 2014 he was honored by PCMA as the "Distinguished Service Professional of the Year" ". Additionally, he serves as a Board Trustee for the Incentive Research Foundation and oversees their education committee.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.
As VP Creative Director, Michael is responsible in establishing strategic direction and subsequent interpretations into three-dimensional environments ensuring objectives are met at the highest level. His focus in the area of brand marketing and corporate identity through design and digital integration has led him to produce international events and innovative environments for several Fortune 500 industry leaders. Michael is a graduate of Ontario College of Arts and Design University.
Deanna Krause, CTSM Gold
With over 17 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.
Arielle Langlais, Director, Client Services, is responsible for the management of her clients' annual trade show and events budgets and calendars. She becomes familiar with client exhibit properties and facilitates both pre-show planning of logistics and show services and show site support. She coordinates creative, strategic, tactical and production resources to ensure the success of each event. Arielle received a BS from Bryant University and hopes to receive her CTSM certification in 2018.
Lisa Lawley, CTSM Diamond
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Manager at Cisco, the worldwide leader in IT. Lawley has 20 years of industry experience overseeing exhibits for many of Cisco's trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012. She currently serves as an EXHIBITORLIVE Conference Advisory Board member, CTSM Portfolio Advisor, and CTSM Program Mentor.
G. Dan Lumpkin, CMC
G. Dan Lumpkin has been a member of our faculty since our show began. His " Ask Dan" is among the favorites of many of our readers for years. He is among the top of Professional Management Consultants in the world. The President of Lumpkin & Associates, a management consulting firm that specializes in helping organizations develop top leaders for tomorrow. He's a graduate of the University of Tennessee, a Certified Management Consultant and Certified Reality Therapist.
Travis Macdonald has successfully leveraged two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps clients deliver disruptive and memorable trade show experiences that move people from audience to action.
Stephen Mapes is a 30-year industry veteran and SVP of Strategy for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.
Chief Operations Officer at TLS Productions, Inc., Doyle has seen the live event and exhibit industries come of age over the last 3+ decades. Having served as a theatrical master electrician, concert lighting crew chief, lighting designer and programmer, digital content director, projectionist, system networking tech, technical director, and production manager; he knows the live entertainment, exhibit and corporate meeting industry inside and out.
Marsha Maxwell, senior director of corporate events, Citrix
Roger is currently partner manager at Teradata with previous marketing leadership roles at Optum and Siemens. Roger has spoken at many major healthcare conferences as well as Exhbitor Live, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.
As Vice President of Operations at ARK Media, Rebecca McFarland wears many hats. In the last 7 years at ARK, she's explored how people collaborate together (both successfully and unsuccessfully) in an agency working with exhibit companies and clients. For almost 30 years, she has been involved in operating businesses in both the private and non-profit arenas. Rebecca enjoys working closely with team members while always looking at the big picture.
J. Kismet Mikos, CTSM Gold
When I was first hired by Nordson Corporation, an industrial manufacturer based in Ohio, I knew they were involved with community affairs. I learned they had donated 5% or their North American profits back to the community since they were founded in 1954. This charitable giving has evolved to include multiple charities - both national and local. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.
Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Jan Nelson, CTSM Gold
Jan is the executive director of the Certified Trade Show Marketing (CTSM) Program. She has over ten years of marketing communication and trade show management experience. Nelson has a degree in education, over ten years of teaching experience and is one of the early graduates of the CTSM Program.
Donny started his career working in the music industry to develop new online technologies that helped promote and discover new independent talent. Donny then went on to work in the video streaming industry to help some of the largest corporations and associations adopt online video for their events. Today Donny works at PRG as the eSports Vertical Market Leader. Being a lifelong gamer, Donny leads a team dedicated to supporting technology in the eSports.
Eddie is an award winning producer, designer, filmmaker and inventor. With over 30 years of experience, Eddie has led the creation and production of projects for partners such as Pixar, HBO, the Walt Disney Company, Warner Bros Studios and National Geographic. He has created experiences for brands such as Game of Thrones, Harry Potter, Jurassic Park, Avatar, Cars and Frozen. Eddie also holds three patents for inventing technologies for attractions at Universal Studios Theme Parks.
Beth Nicholson, Project Manager for the Tradeshows & Events team at Hologic, has an extensive background in tradeshows, internal and external educational and special events. With over fifteen years of corporate events experience, Beth has an advanced understanding of logistical and tactical planning as well as creative approaches to building engaging experiences for guests and a passion for program analysis, ROI and metrics tracking for enhanced strategic approaches to events programs.
James Obermayer is the publisher of the Funnel Media Group,LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and CRMRadio.today. The b2B Podcast Directory was first published in August of 2017.
Trent Oliver is the co-founder and CEO of Blue Telescope, where for more than a decade she has developed and guided an in-house team that conceptualizes, designs, programs, and deploys award-winning technology-based exhibits. Exhibits have been created for clients such as Xerox, the National Museum of Mathematics, Liberty Science Center, Pfizer, Merck, and many more.
Kelly Pisarev Lord, CTSM
Kelly Pisarev Lord is Manager of Marketing Communications for Avid Bioservices, where she leads integrated marketing campaigns and manages corporate events and trade show programs that promote Avid's contract biomanufacturing services. Kelly brings over 13 years' experience in the biotechnology industry and 8 years managing trade show programs, with expertise spanning formulation chemistry, production planning, cold chain storage and logistics, and marketing programs and trade shows.
Marc Pomerleau is Vice President of Global Strategy at FreemanXP where he works with association and corporate leaders to disrupt complacency, inspire change and design effective solutions for live events. Marc's experiences include serving as a Presidential Management Fellow (PMF), leading JV operations in China and co-founding three start-ups. Marc has an MA in Asian Studies and International Economics from The Paul H. Nitze School of Advanced International Studies (SAIS).
David Pott co-founded the ARK Media group in 1999 to meet a growing need to provide cutting-edge interactive media to clients in the healthcare arena. Specializing in digital storytelling for exhibits, he is an award-winning producer of video and animation, interactive panels and quizzes, VR-style immersive programming, and live presentations and games. David holds a BS from Northwestern University and an MFA from UCLA's School of Film and Television.
As part of Derse's executive team, Eric develops and executes company growth strategies which include overseeing marketing, new account acquisition, and client growth and retention initiatives. Eric has 32 years of industry experience starting as a bench carpenter while earning his B.B.A., to his current role as SVP. Prior to joining Derse, he spent 18 years helping clients launch brands and drive accountability within their tradeshow, event and retail programs.
Lynn Reves spearheads the Results Division at Exhibitus to provide tools and consultation in helping clients measure exhibit program ROI and demonstrate value to corporate success. She has trained sales, marketing, design and service representatives since 1997, conducting mutliple training events each year. She has been a featured speaker at conferences across the US on topics ranging from incorporating Millennials into trade show strategy to the importance of developing a common design language with customers.
Steve Riches is Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows and events. He has more than 20 years of trade show and event marketing experience, including international exhibiting and trade show program management. Steve is past President of the Experiential Designers and Producers Association (EDPA) Southern California Chapter. Steve was born in England and is multilingual, with fluency in French, Spanish, and English.
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies such as Eddie Bauer, IBM, GAC, Jaguar/Land Rover, and Foundation Medicine. Stephen leads the Access design team in developing creative strategies for clients.
David Saef, CTSM Silver, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.
Victoria Scanga is a Digital Community and Marketing Manager and Consultant with NX3 Corporation. She holds an MBA from Rutgers Business School and has been a marketing professional for over nine years. Victoria specializes in email automation, social media and community building strategy, and website design and management. She has a background working in companies of all sizes (and budgets) including nonprofit, start up, and Fortune 100 institutions.
Ian Sequeira, EVP, Exhibit Surveys Inc., heads up research. He is a well-respected industry speaker, and an active member of IAEE, HCEA, MRA, and CEIR. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.
Throughout her 15-year career, Allyson has led strategic marketing for foreign and domestic conferences with up to 50,000 participants and has been a key innovator of experiential marketing metrics. In 2010, Allyson leveraged her experience with show organizers, exhibit and event agencies and corporations to establish Attendee Marketing Solutions, Inc., an event consulting practice focused on measurement and analytics. Allyson holds a BA in Writing for Film & Television and Political Science from Syracuse University.
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.
Todd has designed and implemented highly effective sales and marketing presentations for all position levels including senior executives in companies such as 3M, IBM, BellSouth, Nortel, Allied Signal, Rocktenn, MC2, and Freeman for over 28 years. His extensive knowledge of Customer Experience Management (CEM), Digital Asset Management (DAM), and Sales Presentation Effectiveness Measurement allows him to tailor these sophisticated techniques to any sales and presentation challenge.
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.
Being called "one of America's leading personal and professional development coaches," Pete Smith is one of the most sought-after international speakers and trainers in the field of leadership, management, personal growth and development. His energetic, witty, and interactive style is complimented by his ability to provide practical takeaways that actually work, all while having a little fun in the process.
Since graduating with an honors degree in engineering in 2000 I have specialized in the field of project and program management, firstly in the defense industry, and then within the exhibition industry as an employee of GES Over my twelve years with GES I have managed (from our office located in Sheffield, UK) trade show projects from initial concept to final delivery in various locations all over the world, working mainly with US defense companies.
As Vice President of Sales and Client Strategy at Derse, Rick Stoner manages the Client Strategic Services (CSS) department, leads large New Business Development (NBD) efforts and oversees retention and growth strategies for key clients. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.
Patrick is Sr Manager, Market Research and Competitive Intelligence at Wockhardt, a diversified pharmaceutical and healthcare company based in Mumbai, India. Patrick currently leads all market research and forecasts for Wockhardt's US marketed products, and similarly for Wockhardt Discovery's pipeline of novel antibiotics for the treatment of multi-drug resistant bacterial infections.
Prior to joining Wockhardt he was Pharmaceutical and Medical Products Knowledge Specialist at consulting firm McKinsey & Co.
Jamie Talboom, CTSM Gold
Experienced trade show coordinator responsible for coordinating, managing and implementing activities associated with 40 domestic and international military trade shows and events annually. I have an M.A. in Communication from Purdue University Calumet where I focused on Intercultural Communication Competence. I have participated in international tradeshows since 2005 traveling to and/or organizing shows in the UK, France, Greece, Romania, Turkey, UAE, Jordan, Singapore, Malaysia, Thailand, Indonesia, Brazil, Peru, India, Iraq and Saudi Arabia.
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network designers. Project responsibilities include design execution and creative direction of the design team and outside partnering agencies.
Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.
Victor Torregroza is Brand Experiences Program Manager, Global Event Marketing, for Intel Corporation. He is responsible for the strategic implementation of Intel's most dynamic trade show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential activations. He believes in keeping the experiences simple, authentic, shareable, and delightful. His mantra, 'we eat with our eyes', informs his passion for bold, breathtaking experience design.
Scott Trobaugh is Vice President and Executive Creative Director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities. Art, copy, code, tech - all of them must serve the big idea, the north star by which messaging is successfully navigated.
Nico van Praag
Over the last 25 years Nico has put his strategic fingerprint on some of the world's best brands including Audi, Nike, VISA, GAP, Microsoft and Xbox, General Motors brands, and Sega. He's driven by a belief that great strategy requires creativity just like the creative itself. Prior to joining Kenwood Experiences, Nico worked with some pretty smart people at great companies including Venables, Bell & Partners, AKQA, Goodby, Silverstein & Partners and Sterling Brands.
Jason Vickers, CTSM
As a Trade Show Manager within Verizon Enterprise Solutions, Jason Vickers is responsible for overall logistics and project management of multiple high-visibility Tier 1 trade shows; including NRF, Enterprise Connect, NAB, and Gartner Symposium ITxpo. He has experienced firsthand and understands best practices to overcome the unique challenges corporate exhibitors face when planning and executing exhibits. Jason oversees the multi-million dollar enterprise trade show budget. Previously, Jason supervised teams in Verizon's finance operations department.
Matt Volk, CMP
J. Matt Volk, CMP is the Director of Conference Services for Northern Illinois University Outreach in DeKalb, Illinois. Mr. Volk has been involved with meetings and events for over twenty years working both as an event planner and as a supplier of products and services to the industry. He holds a bachelor's degree in tourism administration and a master's degree in convention management.
As Vonazon's Director of Marketing, Gail Weinstein has extensive experience in some of the most cutting-edge marketing practices and platforms. However, Gail's true passion lies with Marketing Automation; she can always be found researching new methods and developing strategies to assist struggling marketing departments get their message out more effectively. Her dedication to success has been key to the tremendous expansion of Vonazon's Marketing Automation Professional Support Services department.
Robert has led the planning and execution of more than $300,000,000 in experiential projects for cultural, educational and corporate clients. During his 25+ year career he has served in many creative roles, including as a theatrical designer, owner's representative, and media producer. His adventures have taken him from the Metropolitan Opera to the American Museum of Natural History and into the homes of millions of viewers through broadcast documentaries.
Michael Wohlitz, Senior Vice President of Event Services, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.
With a passion for marketing, I love the work I do. My journey began in the OEM Tech industry where I had the fortune of being exposed globally. I have leveraged and built upon that knowledge to focus on contributing to the success of client's and colleagues. This path, though at times winding, has brought me to a unique agency, Impact XM...exceptionally talented people sharing a passion in a culture that delivers exceptional work.