TUESDAY  10:00 AM - 10:45 AM
Track: Personal & Career
NEW!     
T747 45 Minute Session:
Experience Design is Human-Centered Design
Don't think of it as an exhibit. Nor a sign. Nor an event. Instead, think of it as a place for humans to engage. Iconic brands such as Apple, Disney and Amazon have changed how we consume information and experience brands. They've taught us that experiences that stimulate all five senses and construct multiple engagement points create emotional connections. And that emotional connections build brand loyalty that extends long after your event concludes. Learn to:
 •  Tap into time-tested urban design principles to create effective brand experiences
 •  Utilize scale and proportion to increase brand value
 •  Apply human centered design to create a brand experience that encourages a learning state-of-mind and engages visitors with your brand

FACULTY:
Ronda Mohr
Ronda Mohr is VP Creative at FreemanXP where her training in Architecture gives her a unique perspective on design. She previously worked at Microsoft in store planning and strategy, and she was design lead at Callison for brands such as Apple, REI, Cole Haan and Harrods. Ronda's professional focus is on human-centered design methodologies. This experienced-based approach applies spatial strategies to create highly coordinated, multi-sensory user experiences that facilitate targeted behavioral goals in branded environments.

Connect with Ronda Mohr:
   






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