No marketing tool in history is as effective as the live, collective experience trade fairs offer. Nearly every innovation in the past 100 years-from Juicy Fruit gum to escalators to ATMs to Valium-has made its debut at a tradeshow or expo. Hear case studies that illustrate how trade shows were the tipping point for:
• Social change
• Product innovation
• Emerging technology
Leave feeling proud of what you do for a living.
Charles Pappas Charles Pappas is the Captain Ahab/Mr. Peabody of the exhibition industry. Charles has covered the expo industry for Exhibitor magazine since 2002, and spent years sleuthing out not just the economic impact but also the cultural imprint of trade fairs, which is chronicled in the book, "Flying Cars, Zombie Dogs, and Robot Overlords."