TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
CTSM     
T32218 
No Exhibit is an Island - Building a Bridge to Success
Also offered Wednesday 8:00 AM - 9:30 AM.

Despite their importance, trade shows were once marketing afterthoughts. In this challenging economy, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:
 •  The importance of educating churning marketing and sales forces so they better understand the exhibits you create
 •  How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
 •  How using these tools and tips will help you progress from being a service provider to having a seat at the table

FACULTY:
Felicia Kaban, (CTSM candidate)
Felicia Kaban, Brand Manager, Professional Events - Johnson & Johnson Vision Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketer role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia ensures that her events are aligned with the overall organizational strategy and business objectives to maximize value of events to advance advocacy, increase attitudinal equity and product utilization.

Additional sessions presented by Felicia Kaban:
T202 The Event Disaster Recovery Support Group: A Six-Step Program
M32218 No Exhibit is an Island - Building a Bridge to Success


Kim Burkus, CTSM candidate
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients' objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.

Connect with Kim Burkus:
       

Additional sessions presented by Kim Burkus:
M32218 No Exhibit is an Island - Building a Bridge to Success





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