Also offered Wednesday 8:00 AM - 9:30 AM.
Despite their importance, trade shows were once marketing afterthoughts. In this challenging economy, exhibiting experiences are being scrutinized. We will take what was once a "siloed" initiative and show how to integrate it into the overall marketing mix by teaching you:
• The importance of educating churning marketing and sales forces so they better understand the exhibits you create
• How to be heard by "managing out" to break through the clutter and justify spending to maximize your experience
• How using these tools and tips will help you progress from being a service provider to having a seat at the table