TUESDAY  3:45 PM - 5:15 PM
Track: Measurement & Analytics

T114 
You Know What to Measure - But How Do You Actually Measure It?
Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:
 •  Develop measurable objectives
 •  Determine the best research methodology
 •  Keep timeliness and simplicity of measurement in mind
 •  Understand sample size and response rates
 •  Develop objective-based survey questions
 •  Utilize RFID, video, free tools, calculators and social media
 •  Analyze and present results
 •  Make sound decisions based on research

FACULTY:
Joe Federbush
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:
     

Additional sessions presented by Joe Federbush:
M614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor
T10818 How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
T10918 How to Measure the Value of Trade Show Participation - Part II: Practical Application
M10818 How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M10918 How to Measure the Value of Trade Show Participation - Part II: Practical Application





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