SUNDAY  1:00 PM - 4:30 PM
Track: Planning & Execution

S208 Half-Day Workshop:
Ten Strategies to Generate More Top-Quality Booth Traffic
Most exhibitors agree that when it comes to booth traffic, quality trumps quantity. But slow shows rarely produce the desired value, so we can't ignore the issue of quantity completely. Instead of feeling helpless or frustrated, take responsibility for your booth traffic by stepping up your exhibiting strategy and getting your team in front of more of the right industry professionals! In this workshop, participants will:
 •  Identify 10 strategies to bring more top-quality attendees to your booth
 •  Outline a list of action steps for each strategy to guide your future implementation
 •  Create a personalized plan to direct your immediate efforts in support of one of the strategies discussed

FACULTY:
Robyn Davis
After earning an Aerospace Engineering degree, an unexpected turn of events brought Robyn Davis to trade shows. Now, she teaches exhibitors how to make their trade show participation even more worthwhile through speaking, training, and consulting services. Robyn has received awards (like SLMA's "20 Women to Watch in Sales Lead Management"), written for reputable publications (like Exhibitor Magazine and Event Solutions magazine), and presented sessions at industry events (like HCEA Connect and IMEX America).

Connect with Robyn Davis:
   

Additional sessions presented by Robyn Davis:
M259 Maximize the Contributions of Engineers and Executives in Your Exhibit





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