MONDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events
NEW!     
M665 
Leverage the Power of Museum Tactics to Maximize Return on Engagement
Learn tactics from the museum world that drive authentic, relationship-building engagement with customers and their networks. Examine opportunities in planning, design, production, and activation based on world-class museum models that drive memorable and actionable experiences. Learn to:
 •  Define the why: Develop a vision that will inspire a compelling engagement story and identify the tools to tell it
 •  Develop the how: Create a "wow" experience using digital and analog tools that drive measurable onsite engagement and create viral connections through customer networks
 •  Execute the what: Build a successful team including marketers, designers, content producers, analytics services, production teams, and brand ambassadors

FACULTY:
Robert Williams
Robert has led the planning and execution of more than $300,000,000 in experiential projects for cultural, educational and corporate clients. During his 25+ year career he has served in many creative roles, including as a theatrical designer, owner's representative, and media producer. His adventures have taken him from the Metropolitan Opera to the American Museum of Natural History and into the homes of millions of viewers through broadcast documentaries.

Connect with Robert Williams:
 

Additional sessions presented by Robert Williams:
W513 Trends with Benefits: What the World is Talking About


Molly Lenore
Molly is the creative strategist and president of Moey Inc., an ideation, design, new technology and fabrication studio, a company devoted to the development of interactive, technology-based installations at the intersection of art, science, education, and design.

Connect with Molly Lenore:
   






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