MONDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events

M613 
Creating Innovative Exhibit and Event Experiences (continued)
Attendees must register for both this session and M612, offered 8:00 AM - 9:30 AM. This is a three-hour session with a break.

Looking for new ways to attract and engage customers? This session for designers and marketers interested in differentiating their marketing experiences will inspire practical, new ideas that will enhance your exhibits and other marketing events. In this two-part session, author Jim Gilmore will share specific tools for staging experiences in truly compelling ways. Learn to:
 •  "Experientialize" goods and services
 •  Hit the "sweet spot" across four experiential realms
 •  Theme any experience
 •  Direct staff to play their assigned roles
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Jim Gilmore
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".

Connect with Jim Gilmore:
 

Additional sessions presented by Jim Gilmore:
M612 Creating Innovative Exhibit and Event Experiences
T648 Lessons from the World's Best Business Experiences
M447 Lead Your Experience Team to Exceptional Levels of Performance
T649 Lessons from the World's Best Business Experiences (continued)





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