MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events
CTSM     
M60818 
From Marketing to Measurement: 10 Steps to a Great Corporate Event
Also offered Tuesday 8:00 AM - 9:30 AM.

Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we'll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We'll examine how to:
 •  Build and integrate a strong event-specific brand
 •  Develop content that matters to your audience
 •  Hold delegates accountable for their contributions
 •  Determine what went right and report it

FACULTY:
Kimberly Kee
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 27 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.

Connect with Kimberly Kee:
 

Additional sessions presented by Kimberly Kee:
S204 Stop Wasting Time - Organize Your Planning with Templates
M20318 The Nuts and Bolts of Budgeting for Results
T20318 The Nuts and Bolts of Budgeting for Results
T60818 From Marketing to Measurement: 10 Steps to a Great Corporate Event





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