Artificial intelligence is redefining event marketing. Top-down market segmentation is passť, bottom-up individual targeting is the future-and AI will play an important role. The result will be increased engagement and a customized event experience for each attendee. This session will explain AI (as part of the 'big data' revolution) and feature case histories from both inside and outside the event marketing industry.
• Explore technology's exponential evolution curve
• Understand how artificial intelligence improves over time
• See case histories where AI has been used effectively