MONDAY  10:00 AM - 10:45 AM
Track: Marketing & Sales
NEW!     
M346 45 Minute Advanced Best Practices Session:
Receive Better (and More) Work from Your Agencies-A Session for Frustrated Marketers
This session will enable you to peek behind closed agency doors. Learn firsthand what makes agency people tick, how agencies make money and what agency personnel say about you when you aren't around. Leave this session with proactive strategies to:
 •  Receive smarter, more strategic and better creative work from your agency partners
 •  Enjoy pain-free, frictionless relationships with your agency teams
 •  Reduce spending waste and cost overruns to receive more bang for your budget

FACULTY:
Dax Callner
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.

Connect with Dax Callner:
     

Additional sessions presented by Dax Callner:
M406 Transform Your Career: From Implementer to Strategist
T304 Content + Interactions: A Formula for Effective Marketing Impact





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