MONDAY  3:45 PM - 5:15 PM
Track: Planning & Execution
NEW!     
M259 
Maximize the Contributions of Engineers and Executives in Your Exhibit
Engineers and executives aren't typical booth staffers-their skills and mindsets are very different. Although the participation of engineers and executives can be a great asset to attendees, their presence and behavior in the exhibit can frustrate you and other booth staffers. However, if you customize their participation to align with their unique qualities, you'll create a more productive and enjoyable experience for everyone. We will:
 •  Explore the roles and responsibilities best suited for engineers and executives
 •  Identify ways to better prepare these booth staffers and support their participation
 •  Brainstorm specific opportunities to use what you've learned in this session at upcoming trade shows

FACULTY:
Robyn Davis
After earning an Aerospace Engineering degree, an unexpected turn of events brought Robyn Davis to trade shows. Now, she teaches exhibitors how to make their trade show participation even more worthwhile through speaking, training, and consulting services. Robyn has received awards (like SLMA's "20 Women to Watch in Sales Lead Management"), written for reputable publications (like Exhibitor Magazine and Event Solutions magazine), and presented sessions at industry events (like HCEA Connect and IMEX America).

Connect with Robyn Davis:
   

Additional sessions presented by Robyn Davis:
S208 Ten Strategies to Generate More Top-Quality Booth Traffic





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