This session will focus on attendee engagement trends and advanced levels of exhibit design. Whether you manage a large global program or a series of small linear exhibits, this session will give you tips and tricks that maximize your booth's performance through strategic design planning. We'll also explore exhibit and engagement trends across different industries and around the world. Learn to:
• Create informative and memorable engagement
• Develop unique booth experiences and pull through strategies
• Explore successful design solutions that increase booth attendance
Errol Ahearn Errol Ahearn is the VP of Global Design for GES. He's an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For the past 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.
Jeff Janes Jeff Janes is an executive creative director of experiential strategy for GES, Corporate Accounts. Janes is a recognized for leadership on many special projects including the recent successes at Super Bowl LI's Houston LIVE. Throughout his career, Janes has built a reputation as a trusted creative strategist while earning numerous industry awards. Janes has been a key member of GES' creative department for more than 20 years.