MONDAY  10:00 AM - 10:45 AM
Track: Measurement & Analytics
NEW!     
M147 45 Minute Session:
Trade Show Objectives: Why You Need Them and How to Make It Happen
Defining clear trade show objectives is critical to planning successful shows and measuring program ROI. Say "No more!" to "We go because we've always gone," and "We go to get leads of course!" Leave this session armed with a better, clearer and more specific approach to setting your show objectives. Learn:
 •  The six core marketing and sales objectives that serve as the foundation of all other trade show objectives
 •  A simple, step-by step formula to construct your trade show objectives that emphasizes marketing tools, tactics and measurable outcomes
 •  How setting clear objectives improves your post-event reporting capability and ability to measure ROI

FACULTY:
Beth Nicholson
Beth Nicholson, Project Manager for the Tradeshows & Events team at Hologic, has an extensive background in tradeshows, internal and external educational and special events. With over fifteen years of corporate events experience, Beth has an advanced understanding of logistical and tactical planning as well as creative approaches to building engaging experiences for guests and a passion for program analysis, ROI and metrics tracking for enhanced strategic approaches to events programs.

Connect with Beth Nicholson:
 






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