MONDAY  3:45 PM - 5:15 PM
Track: Measurement & Analytics
NEW!     
M146 
How to Measure ROI for Exhibits and Events
Have you been challenged to generate increased demand with a tight or limited budget? In order to succeed, you must quantify how much revenue your events and marketing activities generate. In this session, you will learn to:
 •  Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.
 •  Apply lead and data capture best practices
 •  Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, tracking and the creation of reports

FACULTY:
Jim Obermayer
James Obermayer is the publisher of the Funnel Media Group,LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and CRMRadio.today. The b2B Podcast Directory was first published in August of 2017.

Connect with Jim Obermayer:
       

Additional sessions presented by Jim Obermayer:
M317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition


Victor Kippes
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.

Connect with Victor Kippes:
       






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