Co-located with EXHIBITORLIVE

Preparing for the Next Chapter in Healthcare Convention Marketing
The healthcare convention playbook continues to rapidly evolve. Designed exclusively for healthcare marketers, associations and societies, this half-day workshop will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs.

With valuable content, an interactive format including activities and exercises integrated throughout, and opportunities for peer-to-peer learning and networking, walk away ready to:
  • Understand macro trends and issues affecting healthcare convention marketing
  • Develop a framework to elevate your planning process
  • Apply new ideas and insights to your programs for better attendee engagement
  • Align metrics to corporate goals


Schedule

1:30 - 2:15pm   Kick-off and Launch Session
Disruptive Innovations in Healthcare: How They are Changing Your Customers and What You Can Do Now
We are in the latter part of a decade that started with the iPhone 3, the launch of the iPad, and the introduction of the mass-market electric car, the Chevy Volt. As you pick up your iPhone X, you know both the VOLUME of new technology and the VELOCITY of innovation is so rapidly changing the profiles and preferences of your buying clients and their target customers that some days, it's just hard to keep up much less be best-in-class. It seems as if you blink and something changes.
To give this more perspective, ask yourself: how are you addressing the fact that over 65 million Americans who have disposable income and are nearly old enough to vote weren't born before 9/11? Or that while you were reading this today, 10,000 Baby Boomers in America retired and 10,000 more will retire every day this year? Are you integrating virtual assistants like Amazon Echo which are estimated, at this year's CES, to ring up $3.8 Billion in sales just three years after consumer launch? Forget "You've Got Mail." Hello, "Alexa"!
What are you doing to be relevant, useful, and connected to your target customers? How does your convention marketing, your educational strategy, your exhibit product reflect this rapidly evolving customer ecosystem? We'll explore these impacts and some of the top disruptive innovations in healthcare.
Presenter: Michael Young, Principal, BiomedwoRx: Life Sciences Consulting


2:20 - 2:55pm   Flash Talks
Actionable advice and proven best practices in two short, high-impact sessions, led by industry thought-leaders.

Flash Talk #1: Social Media in Healthcare Convention Marketing
Speaker: Joe Federbush, EVOLIO Marketing

Flash Talk #2: How data, AI, VR, AR and drone surgery is changing medicine—and marketing
Speaker: Frank McGillin, Chief Commercial Officer, NeuroMetrix


3:00 - 4:00pm   The Intersection of Science and Creativity
Social and physical settings engage the brain using multiple channels that include the full gamut of human senses. This session will explore how recent research from behavioral sciences and neurosciences can be used to guide strategic and creative design for events and exhibitions. The speakers will explain how new methods of sensory mapping can be applied to influence participant behavior to develop memorable experiences and inspire meaningful relationships. Event metrics and creative insights will no longer be limited to a “rear-view mirror” perspective. As we move forward and integrate data into our events, we must retain the human perspective that is still the fundamental driving force of each interactive experience.
Presenters:
Sergei Gepshtein, Director, Collaboratory for Adaptive Sensory Technologies, Salk Institute for Biological Studies, and Co-Founder, Center for Spatial Perception and Concrete Experience (SPaCE), USC
Haluk Kulin, Senior Vice President, Strategy and Data, Freeman Design Council Member



4:00 - 4:15pm   Break
Feed your brain while meeting and networking with like-minded peers.


4:15 - 5:45pm   The Art of the (Healthcare) Pitch in Action
This fast-paced and interactive session will provoke and engage through a surprising flow that spotlights the challenges healthcare marketers face and how they can be solved in inventive ways. Attendees become active participants, brainstorming and engaging in a unique experiential session.
Speaker: Jay Bonansinga, Independent Writing & Media Professional


5:45 - 6:45pm   Post-HCEAInnovate Huddle & Reception
Feed your brain while nourishing your soul in this group of casual roundtable conversations. Join a relevant topic table and discuss industry hot topics in a moderated lively discussion with like-minded marketers. Then, join fellow participants to network, relax and engage new colleagues and associates.


Workshop Pricing 
Corporate/Association HCEA Member Rate$295
Corporate/Association Non-Member Rate$365
Industry Partner/Vendor, HCEA Members Only$590

If you need to verify your HCEA membership, or you have any other questions about HCEAInnovate, please email: info@hcea.org

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday - Wednesday, 11:30am - 3:30pm.




Limited sponsorship opportunities for this event are available. Please contact Kathy Bradley at kbradley@hcea.org for more information.






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