WEDNESDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events
CTSM     
W61718 
Graphics Boot Camp: The Basics Every Event Manager Should Know
Also offered Tuesday 3:45 PM - 5:15 PM.

Not all graphics are created equal-and neither is their impact. Improve your knowledge of this important subject during this session, which covers the basics of graphic design and production with a specific focus on trade shows and events. Improve your show success and learn:
•  The essentials of graphic production
•  How to control the process and manage your internal customer
•  The basics of environmental graphics
•  Integrating your message
•  Budgetary impact and planning
•  Messaging hierarchy
•  Alternative graphic delivery mechanisms



FACULTY:
Brian Baker
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC˛ Atlanta. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.

Connect with Brian Baker:
 

Additional sessions presented by Brian Baker:
T61718 Graphics Boot Camp: The Basics Every Event Manager Should Know




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