Attendees must register for both this session and W612, offered 8:00 AM - 9:30 AM. This is a three-hour session with a break.
Looking for innovative ways to attract new customers? Designers and their clients who are interested in differentiating their marketing experiences should consider this session as a means to jump-start the generation of practical new ideas about their exhibits and marketing events. In this two-part session, author Jim Gilmore will outline principles for engaging guests in truly compelling ways, such as:
• How to "ing" the thing
• Hitting the sweet spot across four experiential realms
• Theme-ing any experience
• Directing workers to act their part
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.