WEDNESDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events

W612 
Creating Innovative Exhibit and Event Experiences
Attendees must register for both W612 and W613.

Looking for innovative ways to attract new customers? Designers and their clients who are interested in differentiating their marketing experiences should consider this session as a means to jump-start the generation of practical new ideas about their exhibits and marketing events. In this two-part session, author Jim Gilmore will outline principles for engaging guests in truly compelling ways, such as:
•  How to "ing" the thing
•  Hitting the sweet spot across four experiential realms
•  Theme-ing any experience
•  Directing workers to act their part

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:
Jim Gilmore
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".

Additional sessions presented by Jim Gilmore:
M705 LOOK: How to Drive Innovation with Better Observation
W613 Creating Innovative Exhibit and Event Experiences (continued)
T706 LOOK: How to Drive Innovation with Better Observation (continued)
T703 You Say You Want a Conversation: The Lost Art of Talking




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