Attendees must register for both W612 and W613.
Looking for innovative ways to attract new customers? Designers and their clients who are interested in differentiating their marketing experiences should consider this session as a means to jump-start the generation of practical new ideas about their exhibits and marketing events. In this two-part session, author Jim Gilmore will outline principles for engaging guests in truly compelling ways, such as:
• How to "ing" the thing
• Hitting the sweet spot across four experiential realms
• Theme-ing any experience
• Directing workers to act their part
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.