Attendees must register for both M612 and M613.
Looking for new ways to attract and engage customers? This session for designers and marketers interested in differentiating their marketing experiences will inspire practical, new ideas that will enhance your exhibits and other marketing events. In this two-part session, author Jim Gilmore will share specific tools for staging experiences in truly compelling ways. Learn to:
• "Experientialize" goods and services
• Hit the "sweet spot" across four experiential realms
• Theme any experience
• Direct staff to play their assigned roles
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.