WEDNESDAY  8:00 AM - 9:30 AM
Track: Global Exhibit Marketing
NEW!     
W510 
A Trip Around the World -- Must Knows for Global Exhibiting
Take a fun and fast trip around the world as we discover fascinating insights into ten major world destinations! The goal of this session is to give you a better working knowledge of each of these global locations (London, Dubai, Tokyo, São Paulo, and others) - and to increase your confidence in handling shows or events there. Gain a greater appreciation of important aspects of each city as we explore:
•  Sophistication of the local trade show industry
•  Local people and culture
•  Basic geography and climate
•  Political and business climate
•  Prevailing mindset and philosophy
•  Other need-to-know specifics

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:
Jeff Hannah
Jeff Hannah is VP of International Services & Commercial Interiors for Exhibit Concepts. He consults, writes, and speaks about engagement strategies, cultures, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced trade show exhibits, interiors, and events in over 50 countries for many of the world's top brands. Hannah holds a BS in Industrial Design from Georgia Tech and blogs at www.GlobalExhibitor.com.

Connect with Jeff Hannah:
       

Additional sessions presented by Jeff Hannah:
W512 Traveling Abroad: Important Do's and Don'ts
R505 Global Frameworks: Marketing from the Context of Culture - Part I
R506 Global Frameworks: Marketing from the Context of Culture - Part II




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