WEDNESDAY  8:00 AM - 9:30 AM
Track: Management & Leadership
NEW!     
W416 
Celebrity Presentations, Promotions, and Using Music and Video
Entertainment and sports celebrities can make your trade show or marketing event memorable. But creating an effective endorsement or promotion agreement requires knowledge of industry practices and expectations. This session will provide a working knowledge of key elements of celebrity endorsement and promotion agreements such as employing social media publicity for the event, interaction with your intended audience, and promotions relating to the celebrity endorsement or appearance. Learn to:
•  Avoid common problems
•  Include provisions to protect you from celebrity (mis) behavior and detail how the promotion may be extended or used in other media
•  Employ best practices for use of music, photos and video in presentations and promotions



FACULTY:
Robert Labate
Robert J. Labate is a partner in Holland & Knight's Chicago office and is co-chair of the firm's national Entertainment Law Practice. He works with major media companies on a variety of copyright, licensing, content acquisition, program production, financing and music issues. He also advises media and corporate clients regarding network advertising, as well as use of social media and websites for marketing and promotion.

Connect with Robert Labate:
     



Richard Bixter
Richard A. Bixter, Jr. is an associate in Holland & Knight's Chicago office and a member of the firm's entertainment and media groups. His work is focused on distribution, marketing, copyright and financing issues involving major media companies and financial institutions.





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