WEDNESDAY  10:00 AM - 11:30 AM
Track: Management & Leadership
NEW!     
W414 45 Minute Session:
Managing Up - And Beyond: Practical Applications
Prerequisite: W413 (offered Wednesday, 8:00am-9:30am)

This session will teach you to apply what you learned in "Managing Up and Beyond" to your current role and organization. Through small group discussion and action plans, you will:
•  Assess the current situation in your organization
•  Identify three top priorities and actions that will strengthen your role in the next six months
•  Identify and verify the top four to six metrics of program success that apply-or develop processes to confirm your goals with key stakeholders
•  Practice using new communications tools to convey the effectiveness of your current program (one-on-one agenda, pre-show strategy, post-show report, master playbook, annual assessment, etc.)



FACULTY:
David Saef, CTSM Bronze, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.

Connect with David Saef:
     

Additional sessions presented by David Saef:
T610 Small Exhibit, Big Results
R324 Drive Success Through Sales, IT and Marketing Collaboration
W413 Managing Up - And Beyond




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