WEDNESDAY  8:00 AM - 9:30 AM
Track: Management & Leadership

W413 
Managing Up - And Beyond
Want to ensure executives, including those in the C-suite, support your program? Seeking a broader role within your company? Hoping that leaders in other departments support your efforts? This session will examine how to manage leaders and executives to ensure their sustained support for both your program and yourself. We'll address how to:
•  Learn the views and priorities of executives, leaders and board members
•  Communicate with senior executives
•  Convince company leadership to support your activities
•  Address difficult questions and requests
•  Expand your role with leaders of other departments
•  Engage executives so they see YOU as a future leader



FACULTY:
David Saef, CTSM Bronze, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.

Connect with David Saef:
     

Additional sessions presented by David Saef:
T610 Small Exhibit, Big Results
R324 Drive Success Through Sales, IT and Marketing Collaboration
W414 Managing Up - And Beyond: Practical Applications




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