Tired of sending leads to sales/dealers/distributors and not knowing if they were followed-up on or not? Are you ready to close the loop and prove your program's ROI? This session presents proven best practices to help you get control over the lead management process at your next show. Learn to:
• Understand what's really behind poor lead follow-up and why what most exhibitors call leads, are not really leads
• Get a lot more information than what's embedded in the badge
• Set and achieve realistic goals for your leads
• Motivate sales to follow-up and report on lead status
• Manage your leads through a CRM - and more!