WEDNESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales
NEW!     
W319 45 Minute Session:
Optimize Trade Show Results by Aligning Marketing with Sales
This session is 45 minutes long and will end at 4:30 PM.

An often-overlooked-yet critical-component of trade show planning is the inclusion of the sales management team in your planning efforts. Obtaining sales management's input and buy-in on your show objectives ensures levels of participation and support that translate into strong ROI. Learn to:
•  Deeply involve the sales team in the trade show planning process
•  Work with sales for best-in-class pre-show outreach
•  Understand sales objectives and integrate those objectives into your trade show plan
•  Develop an integrated lead follow-up process
•  Create a show specific training plan and materials



FACULTY:
Michael Weimar
Mr. Weimar (MBA and BSIOE, University of Michigan), President of Iconic Displays, has over 25 years experience in high-technology marketing and product development, and has held executive positions with several technology companies including EFI, Xerox, and Hewlett Packard.

Connect with Michael Weimar:
   





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